From Theory to Practice: Marwa Kaabour's Shares Insights on Practical Guide to Effective Marketing
Updated: Jul 14
Walking the talk on 'Sustainability' is becoming increasingly essential for marketers and communicators.
According to research, companies continue to pay lip service when it comes to ESG practices and marketers continue to be contributors to greenwashing practices. The latest survey by McKinsey Global on ESG (Environmental, Social and Governance) reported that nine in ten respondents in more than 90 countries believe that their companies can do more to address the rising challenges.
There is much to do in this space and it all begins with the right understanding of sustainability and its basic principles. Those of you who wish to get a copy of the book and read the chapter on sustainability and CSR, you can order your copy here: https://amzn.eu/d/gEMyilX
I wish to thank the team of ESG Mena who attended my book launch and discussed this topic with me.