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Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

The Future of Work is Agentic: A Human & AI Symphony in Corporate Communications

Marwa Kaabour

3 min read

When Print Meets AI: The Bold Simplicity of Media City Qatar’s Ad

Marwa Kaabour

2 min read

The Soda Monopoly Is Finally Cracking. New Hero Brands Are Pouring In And Customers Are Saying Yes!

The Soda Monopoly Is Finally Cracking New Hero Brands Are Pouring In And Customers Are Saying Yes! The Future of Soda: How Gut Health and Wellness Are Reshaping the Cola Wars

Marwa Kaabour

3 min read

How AI is changing the face of creativity

Unlearning to Create Anew: A Creative’s Journey from the ’90s to the AI Era

How AI is changing the face of creativity I began my advertising career in the vibrant 1990s—when creativity was more than just a job. It...

Marwa Kaabour

2 min read

A Parent’s Reflection Watching my son wander around a digital Ski Dubai gave me pause. It made me realize that the future of customer experience isn’t arriving tomorrow; it’s already here. For today’s kids, digital is not separate — it is life. And brands that lean into that reality, with creativity and courage, will not just be seen. They will be remembered.

When My Son Walked into Ski Dubai Without Leaving the Sofa

A Parent’s Reflection Watching my son wander around a digital Ski Dubai gave me pause. It made me realize that the future of customer experience isn’t arriving tomorrow; it’s already here. For today’s kids, digital is not separate — it is life. And brands that lean into that reality, with creativity and courage, will not just be seen. They will be remembered.

Marwa Kaabour

3 min read

I'm Judging at Campaign's Agency of The Year Awards

Judging at Campaign's Agency of The Year Award

Marwa Kaabour

1 min read

Addidas Original - A Fashion Foresight

Marwa Kaabour

2 min read

AI Wont Kill Advertising, It Wont Save It Either

Marwa Kaabour

1 min read

The Arab Leaders

Thank you The Arab Leaders for this recognition. I come from Lebanon 🇱🇧 a country of people known for their love of life and...

Marwa Kaabour

2 min read

When Intention Isn’t Enough: What We Learned From the Kalamantina Campaig

When Intention Isnt Enough: What We Learned From the Kalamantina Campaig

Marwa Kaabour

2 min read

The Full Story Behind the “Great Jeans/Genes” Campaign That Missed Its Mark

Marwa Kaabour

2 min read

Farewell, Skype. What Happens When Innovation Stops Evolving

The end of Skype. What Happens When Innovation Stops Evolving. In May 2025, Microsoft retired Skype – a platform that once defined what...

Marwa Kaabour

2 min read

Dear Brands, Think Before You Trend

Should brands follow viral trends? Lately, I've been seeing more and more brands hop onto viral trends – sometimes cleverly, other...

Marwa Kaabour

3 min read

When Privacy Became the Loudest Message in the Room

When Did Privacy Become a Luxury? WhatsApp’s Global Campaign Reframes the Conversation

When Privacy Became the Loudest Message in the Room WhatsApp’s Global Campaign Reframes the Conversation

Marwa Kaabour

3 min read

AI in PR: From Buzzword to Business Advantage in the Middle East

There was a time when Artificial Intelligence in PR meant a simple dashboard that tracked mentions or scheduled press releases....

Marwa Kaabour

3 min read

Luxury brands must address a new breed of consumers who value sustainability over logos, authenticity over exclusivity, and ethics over price tags

China’s attack on luxury items is changing consumer perception, forcing brands to reconsider their value propositions

Owning what very few can afford may lose its appeal when consumers realize the value is largely symbolic · Luxury brands must address a new breed of consumers who value sustainability over logos, authenticity over exclusivity, and ethics over price tags “For luxury brands, the ultimate challenge lies not in lowering prices or increasing accessibility, but in discovering new ways to redefine exclusivity. In the age of mass production, the new luxury is not ownership,

Marwa Kaabour

4 min read

Finding Balance Between Trend-Hopping and Brand-Building in Times of AI Virality

To ‘Barbie Up’ or not is a question of figuring out your brand's true essence Trend-Hopping and Marketing Strategy by Marwa Kaabour The...

Marwa Kaabour

5 min read

We’re no longer in the age of growth. We’ve entered the era of growth multiplied.

Growth Multiplied: The CMO's New Era of Intelligence, Intuition, and Impact

We’re no longer in the age of growth. We’ve entered the era of growth multiplied. Once upon a time, growth was the finish line. It was...

Marwa Kaabour

3 min read

Tech Won’t Save You. Trust Will. Balancing Automation and Human Creativity in MarTech

Marwa Kaabour

3 min read

ethical-use-of-aigenerated-imagery-in-advertising-rendered-realities-why-the

Rendered Realities: Why the Rise of AI-Generated Images is Both a Gift and a Gut Check for Marketers

ethical-use-of-aigenerated-imagery-in-advertising-rendered-realities-why-the-Balancing authenticity and AI in visual branding

Marwa Kaabour

3 min read

Get in Touch with Marwa Kaabour

For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.

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