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Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

Abu Dhabi – greening the world, one brand at a time

In Abu Dhabi, sustainability is more than just a corporate imperative – it is part of the very essence of the city. Its dedication to...

Marwa Kaabour

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Impact of effective internal communication

Marwa Kaabour

3 min read

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Rebranding? Evaluate Your Personal Motives First

Rebranding the right way for marketers

Marwa Kaabour

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Marketing is Awesome!

Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.

Marwa Kaabour

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Unleashing Employee Engagement: How Internal Newsletters Power Up People

A company newsletter serves as a vital tool for fostering internal communication, keeping employees informed, engaged, and aligned with...

Marwa Kaabour

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The Book is Mightier than the Screen!

Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...

Marwa Kaabour

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Out of Plastic: Into a Healthier Planet

According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl

Marwa Kaabour

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The Micro-messaging Era Looms Large

As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....

Marwa Kaabour

2 min read

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Navigating Influencer Partnerships: A Balanced Approach

In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...

Marwa Kaabour

3 min read

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The Perfect Mother's Day Gift?

❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...

Marwa Kaabour

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Nissan keeps energetic youth as a brand reference

Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...

Marwa Kaabour

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Creativity that challenges the status quo also catches my eye.

Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...

Marwa Kaabour

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They say the exhilaration of putting the pedal to the metal can never be expressed enough. ↘ I’m very curious to understand how racers...

Marwa Kaabour

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Get in Touch with Marwa Kaabour

For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.

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