Media & Press Coverage

Meet Marwa Kaabour, the Group Head of Marketing and Corporate Communication of Al Masaood LLC, one of the most prominent family-owned business conglomerates in Abu Dhabi, which formed concurrently with the UAE’s union back in 1971.

They say change is the only constant. I say, it is without a shadow of a doubt, the only thing we can rely on to move forward. There has been a lot of disruption in the past few years which changed the way we work, communicate, and shop.

As a person who works in marketing and corporate communication, I have keenly observed many changes that have happened in this area of business, and I believe moving from customer-centric to planet-centric rebranding will be the next big brand trend.

Al Masaood Group’s group head of marketing and corporate communications, Marwa Kaabour, examines how the car buying experience has transformed, and what this means for marketers

Gender discrimination gets worse as you go down the social ladder. But what causes such inequality? Here's a primer.

The public is growing more aware of the risks of climate change and both employees and consumers are becoming less accepting of businesses that don’t work to reduce their environmental impact, writes Al Masaood Group's group marketing and corporate communication manager, Marwa Kaabour.

I have never visited Holland, and I rarely buy cut flowers. Nonetheless, I received an email in late April 2020 from a wholesale tulip trader in Amsterdam explaining to me how his company was handling the COVID-19 health crisis.

As a person who works in marketing and corporate communication, I have keenly observed many changes that have happened in this area of business, and I believe moving from customer-centric to planet-centric rebranding will be the next big brand trend.