Marwa Kaabour
Marketing is Awesome!
Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.
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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marwa Kaabour
1 min
Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
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Marwa Kaabour
2 min
Transformation with Adaptation of Automation
In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...
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Marwa Kaabour
1 min
A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour
Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...
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Marwa Kaabour
1 min
Marwa Kaabour's New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
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Marwa Kaabour
1 min
A Sustainable Ramadan: Extending the Values to our Planet
As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...
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Marwa Kaabour
1 min
The New Face Of Marketing And Changing Role Of CMOs
Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...
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Marwa Kaabour
1 min
Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?
Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...
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Marwa Kaabour
1 min
My Nomination on #WomanWhoInspires
I want to thank whoever nominated me to CommunicateOnline#WomenWhoInspires and a big thank you to them as well for those heartwarming...
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Marwa Kaabour
1 min
From Theory to Practice: Marwa Kaabour's Shares Insights on Practical Guide to Effective Marketing
Walking the talk on 'Sustainability' is becoming increasingly essential for marketers and communicators. According to research, companies...
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Marwa Kaabour
4 min
I am finally living in the NOW!
Many years ago, and while I was a young aspiring executive in the demanding corporate world of advertising, I lived an anxious-filled...
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Marwa Kaabour
5 min
Reading: My Career Companion
Some say reading is to the mind what exercise is to the body, and I concur. One of the greatest blessings I have in my life is being...
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Marwa Kaabour
1 min
UN Climate Change
The bottom line is: our kids' future heavily depends on the actions we take today. As the world leaders gather in Sharm El Sheikh to...
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Marwa Kaabour
3 min
There is no manual for building a corporate culture, there is communication!
How to shape an organization’s corporate culture and evolve it has become a hot topic in the corporate world with discussions making...
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Marwa Kaabour
1 min
Global Greenhouse Gas Emissions by Economic Sector
Watching some of the sessions of COP27 yesterday was a true eye-opener. Tackling the topic of emissions was one that grabbed my...
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Marwa Kaabour
1 min
Dubai Fitness Challenge
I participated in the iconic #DubaiRun as part of the Dubai Fitness Challenge 30x30 this morning. It is said that more than 193,000...
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Marwa Kaabour
3 min
7 Lessons I’ve Gathered From A Decade of Client Servicing
I was lucky to start my career in one of the World’s best advertising agencies. I also worked for big multinational agencies and...
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Marwa Kaabour
4 min
I am a working mum and I love it
Being a mother in the workplace has been an age-old reason for HR Managers, bosses and recruiters, to hold against and question a working...
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Marwa Kaabour
5 min
I love Dubai; a branding lesson from the city of Dubai
Dubai, the much-loved city with its bustling harbor and zestful streets has come a remarkably long way from the fishing village that it...
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Marwa Kaabour
1 min
Collide: In-house or Outsource?
Marketers across industries tend to agree on many strategic approaches, yet, they differ in their perspectives on outsourcing creative...
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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