Marwa Kaabour
Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marwa Kaabour
5 min
The Secret Sauce to Great Brand Narratives
The Secret Sauce to Great Brand Narratives
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Marwa Kaabour
2 min
World Environment Day 2024: will you join Generation Restoration?
This year, the World Environment Day theme is set to focus on three important areas: “Land Restoration, Desertification, and Drought Resilie
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Marwa Kaabour
3 min
Unleashing Employee Engagement: How Internal Newsletters Power Up People
A company newsletter serves as a vital tool for fostering internal communication, keeping employees informed, engaged, and aligned with...
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Marwa Kaabour
3 min
Out of Plastic: Into a Healthier Planet
According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl
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Marwa Kaabour
2 min
The Micro-messaging Era Looms Large
As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....
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Marwa Kaabour
3 min
Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
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Marwa Kaabour
1 min
The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
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Marwa Kaabour
1 min
Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
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Marwa Kaabour
1 min
Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
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Marwa Kaabour
1 min
Green Marketing and Sustainable Practices
Green Marketing and Sustainable Practices
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Marwa Kaabour
5 min
The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
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Marwa Kaabour
3 min
Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
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Marwa Kaabour
1 min
PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
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Marwa Kaabour
1 min
Marketing And Comms On The Job Book Launch
It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...
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Marwa Kaabour
2 min
Transformation with Adaptation of Automation
In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...
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Marwa Kaabour
1 min
A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour
Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...
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Marwa Kaabour
1 min
Marwa Kaabour's New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
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Marwa Kaabour
1 min
A Sustainable Ramadan: Extending the Values to our Planet
As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...
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Marwa Kaabour
1 min
The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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