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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
The Arab Leaders
Thank you The Arab Leaders for this recognition. I come from Lebanon 🇱🇧 a country of people known for their love of life and...
Marwa Kaabour
2 min read
🎢 From Castle Dreams to Capital Deals: What Disney’s Arrival Means for Abu Dhabi—and for Marketing Partnerships Everywhere
The announcement that Disneyland is coming to Abu Dhabi is more than a tourism headline. It’s a signal flare for every marketer in the region: partnerships built on purpose and vision can reimagine entire landscapes. In this case, quite literally.
Marwa Kaabour
2 min read
What Really Happened to B'Laban Brand?
The PR and Marketing Crisis of B'Laban Brand What happened to B’laban is not just a PR & Marketing disaster—it’s a case study in what...
Marwa Kaabour
2 min read
Shifting Cultural Landscapes and Their Impact on Branding
Cultural shifts kill more brands than competitors ever could
Marwa Kaabour
1 min read
Jaguar’s Rebrand: Copy Nothing But..
Jaguar’s latest rebrand has been one for the books
Marwa Kaabour
3 min read
Abu Dhabi – greening the world, one brand at a time
In Abu Dhabi, sustainability is more than just a corporate imperative – it is part of the very essence of the city. Its dedication to...
Marwa Kaabour
4 min read
Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
Marwa Kaabour
4 min read
The Secret Sauce to Great Brand Narratives
The Secret Sauce to Great Brand Narratives
Marwa Kaabour
5 min read
World Environment Day 2024: will you join Generation Restoration?
This year, the World Environment Day theme is set to focus on three important areas: “Land Restoration, Desertification, and Drought Resilie
Marwa Kaabour
2 min read
Unleashing Employee Engagement: How Internal Newsletters Power Up People
A company newsletter serves as a vital tool for fostering internal communication, keeping employees informed, engaged, and aligned with...
Marwa Kaabour
3 min read
Out of Plastic: Into a Healthier Planet
According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl
Marwa Kaabour
3 min read
The Micro-messaging Era Looms Large
As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....
Marwa Kaabour
2 min read
Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
Marwa Kaabour
3 min read
The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
Marwa Kaabour
1 min read
Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
Marwa Kaabour
1 min read
Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
Marwa Kaabour
1 min read
Green Marketing and Sustainable Practices
Green Marketing and Sustainable Practices
Marwa Kaabour
1 min read
The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
Marwa Kaabour
5 min read
Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
Marwa Kaabour
3 min read
PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
Marwa Kaabour
1 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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