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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Addidas Original - A Fashion Foresight
Addidas Original - A Fashion Foresight
Marwa Kaabour
2 min read
AI Wont Kill Advertising, It Wont Save It Either
AI Wont Kill Advertising, It Wont Save It Either
Marwa Kaabour
1 min read
When Intention Isn’t Enough: What We Learned From the Kalamantina Campaig
When Intention Isnt Enough: What We Learned From the Kalamantina Campaig
Marwa Kaabour
2 min read
When Did Privacy Become a Luxury? WhatsApp’s Global Campaign Reframes the Conversation
When Privacy Became the Loudest Message in the Room WhatsApp’s Global Campaign Reframes the Conversation
Marwa Kaabour
3 min read
Finding Balance Between Trend-Hopping and Brand-Building in Times of AI Virality
To ‘Barbie Up’ or not is a question of figuring out your brand's true essence Trend-Hopping and Marketing Strategy by Marwa Kaabour The...
Marwa Kaabour
5 min read
Tech Won’t Save You. Trust Will. Balancing Automation and Human Creativity in MarTech
Tech Won’t Save You. Trust Will. Balancing Automation and Human Creativity in MarTech
Marwa Kaabour
3 min read
Jaguar’s Rebrand: Copy Nothing But..
Jaguar’s latest rebrand has been one for the books
Marwa Kaabour
3 min read
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Marwa Kaabour
2 min read
The Luminaries: Top Marketeers To Watch In MENA In 2025
Marwa Kaabour Top Marketers in MENA
Marwa Kaabour
3 min read
Impact of effective internal communication
Impact of effective internal communication
Marwa Kaabour
3 min read
Moving from Specialist to Generalist
hyperspecialization-is-overrated
Marwa Kaabour
7 min read
The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
Marwa Kaabour
4 min read
The Secret Sauce to Great Brand Narratives
The Secret Sauce to Great Brand Narratives
Marwa Kaabour
5 min read
Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
Marwa Kaabour
1 min read
Marketing is Awesome!
Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.
Marwa Kaabour
2 min read
Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
Marwa Kaabour
3 min read
Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
Marwa Kaabour
1 min read
Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
Marwa Kaabour
1 min read
Hosting a strategy retreat!
Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...
Marwa Kaabour
1 min read
Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
Marwa Kaabour
1 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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