Marketing and Corporate Communications on the Job Establishing a Marketing and Corporate Communications Department from Scratch Understanding Marketing Digital Marketing Public Relations PR Media Relations Events Branding Events Sponosrships Marketing Strategy PR Strategy

Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

When Print Meets AI: The Bold Simplicity of Media City Qatar’s Ad

Marwa Kaabour

2 min read

The Power of Quiet Leadership: Why Kindness Makes People Bloom

Marwa Kaabour

1 min read

How AI is changing the face of creativity

Unlearning to Create Anew: A Creative’s Journey from the ’90s to the AI Era

How AI is changing the face of creativity I began my advertising career in the vibrant 1990s—when creativity was more than just a job. It...

Marwa Kaabour

2 min read

A Parent’s Reflection Watching my son wander around a digital Ski Dubai gave me pause. It made me realize that the future of customer experience isn’t arriving tomorrow; it’s already here. For today’s kids, digital is not separate — it is life. And brands that lean into that reality, with creativity and courage, will not just be seen. They will be remembered.

When My Son Walked into Ski Dubai Without Leaving the Sofa

A Parent’s Reflection Watching my son wander around a digital Ski Dubai gave me pause. It made me realize that the future of customer experience isn’t arriving tomorrow; it’s already here. For today’s kids, digital is not separate — it is life. And brands that lean into that reality, with creativity and courage, will not just be seen. They will be remembered.

Marwa Kaabour

3 min read

Addidas Original - A Fashion Foresight

Marwa Kaabour

2 min read

AI Wont Kill Advertising, It Wont Save It Either

Marwa Kaabour

1 min read

The Arab Leaders

Thank you The Arab Leaders for this recognition. I come from Lebanon 🇱🇧 a country of people known for their love of life and...

Marwa Kaabour

2 min read

When Intention Isn’t Enough: What We Learned From the Kalamantina Campaig

When Intention Isnt Enough: What We Learned From the Kalamantina Campaig

Marwa Kaabour

2 min read

Doing good is good business

Marwa Kaabour reflects on how Al Masaood’s journey toward ethical leadership weaves sustainability, inclusion and governance into the fabric of business.

Marwa Kaabour

2 min read

Tech Won’t Save You. Trust Will. Balancing Automation and Human Creativity in MarTech

Marwa Kaabour

3 min read

ethical-use-of-aigenerated-imagery-in-advertising-rendered-realities-why-the

Rendered Realities: Why the Rise of AI-Generated Images is Both a Gift and a Gut Check for Marketers

ethical-use-of-aigenerated-imagery-in-advertising-rendered-realities-why-the-Balancing authenticity and AI in visual branding

Marwa Kaabour

3 min read

What Labubu Can Teach Us About Modern Marketing: It's Not What You Sell—It’s What They Feel

How Pop Mart Created a Global Toy Craze. What Labubu Can Teach Us About Modern Marketing: It's Not What You Sell—It’s What They Feel

Marwa Kaabour

2 min read

🎢 From Castle Dreams to Capital Deals: What Disney’s Arrival Means for Abu Dhabi—and for Marketing Partnerships Everywhere

The announcement that Disneyland is coming to Abu Dhabi is more than a tourism headline. It’s a signal flare for every marketer in the region: partnerships built on purpose and vision can reimagine entire landscapes. In this case, quite literally.

Marwa Kaabour

2 min read