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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Dear Brands, Think Before You Trend
Should brands follow viral trends? Lately, I've been seeing more and more brands hop onto viral trends – sometimes cleverly, other...
Marwa Kaabour
3 min read
When Did Privacy Become a Luxury? WhatsApp’s Global Campaign Reframes the Conversation
When Privacy Became the Loudest Message in the Room WhatsApp’s Global Campaign Reframes the Conversation
Marwa Kaabour
3 min read
Finding Balance Between Trend-Hopping and Brand-Building in Times of AI Virality
To ‘Barbie Up’ or not is a question of figuring out your brand's true essence Trend-Hopping and Marketing Strategy by Marwa Kaabour The...
Marwa Kaabour
5 min read
What Labubu Can Teach Us About Modern Marketing: It's Not What You Sell—It’s What They Feel
How Pop Mart Created a Global Toy Craze. What Labubu Can Teach Us About Modern Marketing: It's Not What You Sell—It’s What They Feel
Marwa Kaabour
2 min read
The 2025 Marketing Outlook: What’s Ahead for Us?
The 2025 Marketing Outlook: What’s Ahead for Us?
Marwa Kaabour
3 min read
Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
Marwa Kaabour
4 min read
Very Mindful, Very Demure
TikTok Trends Very Mindful VEry Demure
Marwa Kaabour
2 min read
Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
Marwa Kaabour
1 min read
Marketing is Awesome!
Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.
Marwa Kaabour
2 min read
The Book is Mightier than the Screen!
Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...
Marwa Kaabour
2 min read
The Micro-messaging Era Looms Large
As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....
Marwa Kaabour
2 min read
Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
Marwa Kaabour
3 min read
The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
Marwa Kaabour
1 min read
Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
Marwa Kaabour
1 min read
Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour on Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour
1 min read
Content Goes Local for Grand Turismo
They say the exhilaration of putting the pedal to the metal can never be expressed enough. ↘ I’m very curious to understand how racers...
Marwa Kaabour
1 min read
Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
Marwa Kaabour
1 min read
The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
Marwa Kaabour
5 min read
Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
Marwa Kaabour
3 min read
Did you read Bloomberg's 'Sorry, but LinkedIn is Coll Now?'
☯ Amidst the noise of shifting algorithms and content saturation, LinkedIn is quietly reinventing itself as the platform where...
Marwa Kaabour
1 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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