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Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

Farewell, Skype. What Happens When Innovation Stops Evolving

The end of Skype. What Happens When Innovation Stops Evolving. In May 2025, Microsoft retired Skype – a platform that once defined what...

Marwa Kaabour

2 min read

We’re no longer in the age of growth. We’ve entered the era of growth multiplied.

Growth Multiplied: The CMO's New Era of Intelligence, Intuition, and Impact

We’re no longer in the age of growth. We’ve entered the era of growth multiplied. Once upon a time, growth was the finish line. It was...

Marwa Kaabour

3 min read

The Luminaries: Top Marketeers To Watch In MENA In 2025

Marwa Kaabour Top Marketers in MENA

Marwa Kaabour

3 min read

10 Questions Every Marketeer Should Ask Sales

We all know how it goes: you’re deep into your marketing strategy, pumping out campaigns, creative ideas flying, and… oops. You forget to...

Marwa Kaabour

4 min read

Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration

Netflix Setting Up1:1 MarketPlaces & Programmatic Advertising Deals with Brands

Marwa Kaabour

3 min read

Revolutionizing Consumer Targeting in the Digital Era

In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi

Marwa Kaabour

2 min read

Marketing is Awesome!

Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.

Marwa Kaabour

2 min read

The Micro-messaging Era Looms Large

As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....

Marwa Kaabour

2 min read

Marketing And Comms On The Job Book Launch

It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...

Marwa Kaabour

1 min read

Transformation with Adaptation of Automation

In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...

Marwa Kaabour

2 min read

A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour

Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...

Marwa Kaabour

1 min read

Marwa Kaabour's New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact

In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...

Marwa Kaabour

1 min read

A Sustainable Ramadan: Extending the Values to our Planet

As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...

Marwa Kaabour

1 min read

The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries

Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...

Marwa Kaabour

1 min read

The New Face Of Marketing And Changing Role Of CMOs

Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...

Marwa Kaabour

1 min read

Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?

Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...

Marwa Kaabour

1 min read

My Nomination on #WomanWhoInspires

I want to thank whoever nominated me to CommunicateOnline#WomenWhoInspires and a big thank you to them as well for those heartwarming...

Marwa Kaabour

1 min read

From Theory to Practice: Marwa Kaabour's Shares Insights on Practical Guide to Effective Marketing

Walking the talk on 'Sustainability' is becoming increasingly essential for marketers and communicators. According to research, companies...

Marwa Kaabour

1 min read

I am finally living in the NOW!

Many years ago, and while I was a young aspiring executive in the demanding corporate world of advertising, I lived an anxious-filled...

Marwa Kaabour

4 min read

Reading: My Career Companion

Some say reading is to the mind what exercise is to the body, and I concur. One of the greatest blessings I have in my life is being...

Marwa Kaabour

5 min read

Get in Touch with Marwa Kaabour

For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.

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