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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Dear Brands, Think Before You Trend
Should brands follow viral trends? Lately, I've been seeing more and more brands hop onto viral trends – sometimes cleverly, other...
Marwa Kaabour
3 min read
AI in PR: From Buzzword to Business Advantage in the Middle East
There was a time when Artificial Intelligence in PR meant a simple dashboard that tracked mentions or scheduled press releases....
Marwa Kaabour
3 min read
10 Questions Every Marketeer Should Ask Sales
We all know how it goes: you’re deep into your marketing strategy, pumping out campaigns, creative ideas flying, and… oops. You forget to...
Marwa Kaabour
4 min read
The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
Marwa Kaabour
4 min read
Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
Marwa Kaabour
1 min read
The Book is Mightier than the Screen!
Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...
Marwa Kaabour
2 min read
I am not afraid of Change !
We have had a wonderful week in Abu Dhabi with The Marketing Society Last Tuesday evening our Chair Amina Taher, Etihad hosted an Under...
Marwa Kaabour
1 min read
Hosting a strategy retreat!
Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...
Marwa Kaabour
1 min read
Why its important to nominate your work ?
Entries are now open for The Marketing Society UAE Awards … and I’m excited to be part of the judging panel. The Marketing Society Awards...
Marwa Kaabour
1 min read
Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
Marwa Kaabour
1 min read
Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour on Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour
1 min read
PR: An Underrated Tool in Building Corporate Culture
Public relations is much more than just a tool for external communication. It can play a fundamental role in building and maintaining a...
Marwa Kaabour
2 min read
The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
Marwa Kaabour
5 min read
PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
Marwa Kaabour
1 min read
Marketing And Comms On The Job Book Launch
It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...
Marwa Kaabour
1 min read
Transformation with Adaptation of Automation
In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...
Marwa Kaabour
2 min read
A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour
Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...
Marwa Kaabour
1 min read
Marwa Kaabour's New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
Marwa Kaabour
1 min read
A Sustainable Ramadan: Extending the Values to our Planet
As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...
Marwa Kaabour
1 min read
The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...
Marwa Kaabour
1 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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