Marwa Kaabour
Content Goes Local for Grand Turismo
They say the exhilaration of putting the pedal to the metal can never be expressed enough. ↘ I’m very curious to understand how racers...
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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marwa Kaabour
- 1 min
Meet & Greet with Social Influencers
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
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Marwa Kaabour
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The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
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Marwa Kaabour
- 2 min
Automation in Logistics
🌍 As E-commerce is rising across the globe, there are some big opportunities for the logistics sector, and along the way, some...
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Marwa Kaabour
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Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
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Marwa Kaabour
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Will AI take over entry-level jobs ?
As I reminisce about my early career days, the rise of generative AI tools has me pondering their impact on Gen Z's career prospects....
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Marwa Kaabour
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Authors Supporting Authors
I am very thankful to Christina Ioannidis and Ritesh Mohan retailritesh for supporting me on my book journey. Christina Ioannidis is an...
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Marwa Kaabour
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Guests of Book Launch: Saana Azzam
I was honored to have the one and only Saana Azzam host my book launch event. During the event Sanaa and I spoke about the inspiration of...
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Marwa Kaabour
- 1 min
Did you read Bloomberg's 'Sorry, but LinkedIn is Coll Now?'
☯ Amidst the noise of shifting algorithms and content saturation, LinkedIn is quietly reinventing itself as the platform where...
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Marwa Kaabour
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Bookshelf Recommendations
Thank you ArabAd for recommending my book alongside the latest publication of Seth Godin's latest book 'The Song of Significance'. Are...
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Marwa Kaabour
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VW, Red Bull and Al Masaood leaders join The Marketing Society regional board
I am delighted to be joining The Marketing Society’s regional board of directors alongside industry stalwarts @Anja Petrovski and @Aly...
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Marwa Kaabour
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The future belongs to the curious.
Here is my latest interview with The Marketing Society. I would invite any aspiring senior marketing professional to consider joining the...
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Marwa Kaabour
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Why influencer marketing will dominate the future of MarCom
Harnessing the power of social media influencers to promote products and services has already made a significant impact on the way...
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Marwa Kaabour
- 4 min
Back to Basics In The Times Of Permacrisis
In light of the recent launch of her book ‘Marketing & Communication on the Job’ the Brandberries sat down with best-selling author Marwa...
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Marwa Kaabour
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Should brands disclose if they’re using AI in social media campaigns?
This was the latest industry forum from Campaign Middle East. In my opinion, the answer is a resounding YES. Generative AI has reached...
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Marwa Kaabour
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The Role of Emotion-driven Branding
n my latest article for Communicate magazine, I explore the role of emotion-driven brand #storytelling in inspiring positive change and prom
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Marwa Kaabour
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Will A Legacy Brand Become An Egocentric-brand?
In my book, I delved into cautionary tales surrounding #rebranding efforts driven by knee-jerk reactions to competition or market...
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Marwa Kaabour
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Marketing Communications on the Job: An Invaluable Resource by Marwa Kaabour
Thank you, Walid Youssef and team ARB UAE for the kind thoughts. This means a lot. #Teamwork Thank you, Marwa, Marwa Kaabour ☀️ for...
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Marwa Kaabour
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Spreading Smiles: Al Masaood's Volunteering in the Emirates Red Crescent Ramadan Campaign
I’m grateful to have gotten the chance to volunteer once again this year in the Emirates Red Crescent’s Ramadan Campaign. Teams from...
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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