Marketing and Corporate Communications on the Job Establishing a Marketing and Corporate Communications Department from Scratch Understanding Marketing Digital Marketing Public Relations PR Media Relations Events Branding Events Sponosrships Marketing Strategy PR Strategy

Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

Impact of effective internal communication

Marwa Kaabour

3 min

Impact of effective internal communication

Marwa Kaabour

7 min

Moving from Specialist to Generalist

hyperspecialization-is-overrated

Rebranding? Evaluate Your Personal Motives First

Marwa Kaabour

4 min

Rebranding? Evaluate Your Personal Motives First

Rebranding the right way for marketers

Marwa Kaabour

2 min

Very Mindful, Very Demure

TikTok Trends Very Mindful VEry Demure

Marwa Kaabour

3 min

Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration

Netflix Setting Up1:1 MarketPlaces & Programmatic Advertising Deals with Brands

The Great Switch – Surviving and Thriving on the Client Side of Marcomms

Marwa Kaabour

4 min

The Great Switch – Surviving and Thriving on the Client Side of Marcomms

Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea

Marwa Kaabour

1 min

Marwa Kaabour Top LinkedIn Voice

▶ If you ask me how I spend my time, I'll tell you mostly online. But not online as in TikTok and YouTube Shorts. ▶ I genuinely spend...

Revolutionizing Consumer Targeting in the Digital Era

Marwa Kaabour

2 min

Revolutionizing Consumer Targeting in the Digital Era

In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi

Marwa Kaabour

5 min

The Secret Sauce to Great Brand Narratives

Marwa Kaabour

1 min

Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards

🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...

Marwa Kaabour

2 min

Marketing is Awesome!

Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.

Analysing Customer Behaviour: Qualitative Research Methods for Marketers

Marwa Kaabour

3 min

Analysing Customer Behaviour: Qualitative Research Methods for Marketers

Here is a quick view on the best research methods out there for marketers. We can uncover these deep insights through qualitative research.

World Environment Day 2024: will you join Generation Restoration?

Marwa Kaabour

2 min

World Environment Day 2024: will you join Generation Restoration?

This year, the World Environment Day theme is set to focus on three important areas: “Land Restoration, Desertification, and Drought Resilie

Marwa Kaabour

3 min

Unleashing Employee Engagement: How Internal Newsletters Power Up People

A company newsletter serves as a vital tool for fostering internal communication, keeping employees informed, engaged, and aligned with...

Marwa Kaabour

2 min

Peering into tomorrow

The marketing landscape is in a perpetual state of evolution, constantly adapting to emerging technologies, societal shifts, and evolving...

Marwa Kaabour

2 min

The Book is Mightier than the Screen!

Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...

Marwa Kaabour

1 min

Its World Book Day!

📗 This World Book Day, we celebrate how books can open doors to fresh ideas and perspectives. As a marketer and author, I treasure how...

Marwa Kaabour

3 min

Out of Plastic: Into a Healthier Planet

According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl

Marwa Kaabour

2 min

The Micro-messaging Era Looms Large

As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....

Navigating Influencer Partnerships: A Balanced Approach

Marwa Kaabour

3 min

Navigating Influencer Partnerships: A Balanced Approach

In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...

Get in Touch with Marwa Kaabour

For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.

CONTACT MARWA