Marwa Kaabour
The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marwa Kaabour
- 1 min
Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
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Marwa Kaabour
- 2 min
The Book is Mightier than the Screen!
Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...
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Marwa Kaabour
- 3 min
Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
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Marwa Kaabour
- 1 min
I am not afraid of Change !
We have had a wonderful week in Abu Dhabi with The Marketing Society Last Tuesday evening our Chair Amina Taher, Etihad hosted an Under...
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Marwa Kaabour
- 1 min
Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
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Marwa Kaabour
- 5 min
The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
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Marwa Kaabour
- 1 min
Marketing Communications on the Job: An Invaluable Resource by Marwa Kaabour
Thank you, Walid Youssef and team ARB UAE for the kind thoughts. This means a lot. #Teamwork Thank you, Marwa, Marwa Kaabour ☀️ for...
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Marwa Kaabour
- 1 min
PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
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Marwa Kaabour
- 1 min
Marketing And Comms On The Job Book Launch
It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...
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Marwa Kaabour
- 2 min
Transformation with Adaptation of Automation
In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...
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Marwa Kaabour
- 1 min
A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour
Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...
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Marwa Kaabour
- 1 min
Marwa Kaabour's New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
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Marwa Kaabour
- 1 min
A Sustainable Ramadan: Extending the Values to our Planet
As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...
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Marwa Kaabour
- 1 min
The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...
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Marwa Kaabour
- 1 min
The New Face Of Marketing And Changing Role Of CMOs
Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...
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Marwa Kaabour
- 1 min
My Nomination on #WomanWhoInspires
I want to thank whoever nominated me to CommunicateOnline#WomenWhoInspires and a big thank you to them as well for those heartwarming...
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Marwa Kaabour
- 1 min
From Theory to Practice: Marwa Kaabour's Shares Insights on Practical Guide to Effective Marketing
Walking the talk on 'Sustainability' is becoming increasingly essential for marketers and communicators. According to research, companies...
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Marwa Kaabour
- 4 min
I am finally living in the NOW!
Many years ago, and while I was a young aspiring executive in the demanding corporate world of advertising, I lived an anxious-filled...
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Marwa Kaabour
- 5 min
Reading: My Career Companion
Some say reading is to the mind what exercise is to the body, and I concur. One of the greatest blessings I have in my life is being...
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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