A Compelling Book by Marwa Kaabour
Uncover the insights and wisdom shared in 'Marketing & Communications on the Job,' an illuminating book authored by Marwa Kaabour, a distinguished marketing and communications expert. With over 25 years of experience, Marwa offers practical strategies for establishing and leading successful marketing functions, PR, media, events, and sponsorships.
“Marketing & Corporate Communications on the Job How to Establish a Marketing and Communication Department from scratch”
Understanding PR, Media, Events, Sponsorships, and Marcomms Strategies
Are you looking to establish your Marketing and Communication department from scratch? Are you an entrepreneur? Do you have a background in Sales or Advertising and are hoping to join the client side?
Perhaps you are still an aspiring student who is new to the Marcomms field altogether, or you’re in an existing department and know that some things need to change but you can’t quite pin your finger on where to get started… regardless of your background or aspirations, this book is for you.
There are many books on Marketing filling every library and bookstore in the world, and all of them have one thing in common: they are ladened with theories that sound good on paper but lack clarity from an executional standpoint. Inspiration and deriving learnings from best-in-class brands is a wonderful and helpful thing, but without the right frameworks, processes, and tangible next steps, it is almost impossible to progress further into future success.
In this book, you will get access to over two decades worth of learnings to provide you with practical tools enabling you to take on the rewarding mission of leading impactful marketing teams, growing and establishing brands, and ensuring profitability to contribute to the overall welfare of your company.
Unlock Your Marketing Success!
Explore the world of marketing and communications with author Marwa Kaabour's comprehensive guide. Gain valuable insights into building successful brands, leading impactful marketing teams, and mastering PR, Media, Events, Sponsorships, and Marcomms Strategies. Start your journey toward excellence in marketing, sustainability, and leadership today!
Discover practical tools for leading impactful marketing departments, establishing and growing brands, and ensuring the profitability of your team. The book provides chapters that help you understand PR, Media, Events, Sponsorships, and Marcomms Strategies.