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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
When Print Meets AI: The Bold Simplicity of Media City Qatar’s Ad
When Print Meets AI: The Bold Simplicity of Media City Qatar’s Ad
Marwa Kaabour
2 min read
When Marketing Disturbs Positively. WWF-Korea’s AI Billboards Make You Pause.
WWF-Korea’s AI Billboards Make You Pause
Marwa Kaabour
2 min read
The Hopefull Challenge: How a Whispering PR Campaign Sparked a Movement in South Korea
The Hopefull Challenge: How a Whispering PR Campaign Sparked a Movement in South Korea
Marwa Kaabour
1 min read
The Power of Quiet Leadership: Why Kindness Makes People Bloom
The Power of Quiet Leadership: Why Kindness Makes People Bloom
Marwa Kaabour
1 min read
I'm Judging at Campaign's Agency of The Year Awards
Judging at Campaign's Agency of The Year Award
Marwa Kaabour
1 min read
Addidas Original - A Fashion Foresight
Addidas Original - A Fashion Foresight
Marwa Kaabour
2 min read
AI Wont Kill Advertising, It Wont Save It Either
AI Wont Kill Advertising, It Wont Save It Either
Marwa Kaabour
1 min read
The Arab Leaders
Thank you The Arab Leaders for this recognition. I come from Lebanon 🇱🇧 a country of people known for their love of life and...
Marwa Kaabour
2 min read
When Intention Isn’t Enough: What We Learned From the Kalamantina Campaig
When Intention Isnt Enough: What We Learned From the Kalamantina Campaig
Marwa Kaabour
2 min read
Are Brands Today Talking Purpose or Building It?
Are Brands Today Talking Purpose or Building It?
Marwa Kaabour
3 min read
Farewell, Skype. What Happens When Innovation Stops Evolving
The end of Skype. What Happens When Innovation Stops Evolving. In May 2025, Microsoft retired Skype – a platform that once defined what...
Marwa Kaabour
2 min read
Dear Brands, Think Before You Trend
Should brands follow viral trends? Lately, I've been seeing more and more brands hop onto viral trends – sometimes cleverly, other...
Marwa Kaabour
3 min read
AI in PR: From Buzzword to Business Advantage in the Middle East
There was a time when Artificial Intelligence in PR meant a simple dashboard that tracked mentions or scheduled press releases....
Marwa Kaabour
3 min read
Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
Marwa Kaabour
4 min read
The Book is Mightier than the Screen!
Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...
Marwa Kaabour
2 min read
The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
Marwa Kaabour
1 min read
Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
Marwa Kaabour
1 min read
The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
Marwa Kaabour
5 min read
Authors Supporting Authors
I am very thankful to Christina Ioannidis and Ritesh Mohan retailritesh for supporting me on my book journey. Christina Ioannidis is an...
Marwa Kaabour
1 min read
Guests of Book Launch: Saana Azzam
I was honored to have the one and only Saana Azzam host my book launch event. During the event Sanaa and I spoke about the inspiration of...
Marwa Kaabour
2 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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