Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Moving from Specialist to Generalist
Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration
The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Revolutionizing Consumer Targeting in the Digital Era
The Secret Sauce to Great Brand Narratives
Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
Marketing is Awesome!
World Environment Day 2024: will you join Generation Restoration?
Unleashing Employee Engagement: How Internal Newsletters Power Up People
Peering into tomorrow
Out of Plastic: Into a Healthier Planet
The Micro-messaging Era Looms Large
Navigating Influencer Partnerships: A Balanced Approach
The Perfect Mother's Day Gift?
Nissan keeps energetic youth as a brand reference
Creativity that challenges the status quo also catches my eye.
How AI is Changing the Game in the Automotive and Logistics Industry
Green Marketing and Sustainable Practices
I am not afraid of Change !
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.