Marketing and Corporate Communications on the Job Establishing a Marketing and Corporate Communications Department from Scratch Understanding Marketing Digital Marketing Public Relations PR Media Relations Events Branding Events Sponosrships Marketing Strategy PR Strategy

Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

When Privacy Became the Loudest Message in the Room

When Did Privacy Become a Luxury? WhatsApp’s Global Campaign Reframes the Conversation

When Privacy Became the Loudest Message in the Room WhatsApp’s Global Campaign Reframes the Conversation

Marwa Kaabour

3 min read

3 views

0 comments

AI in PR: From Buzzword to Business Advantage in the Middle East

There was a time when Artificial Intelligence in PR meant a simple dashboard that tracked mentions or scheduled press releases....

Marwa Kaabour

3 min read

2 views

0 comments

Luxury brands must address a new breed of consumers who value sustainability over logos, authenticity over exclusivity, and ethics over price tags

China’s attack on luxury items is changing consumer perception, forcing brands to reconsider their value propositions

Owning what very few can afford may lose its appeal when consumers realize the value is largely symbolic · Luxury brands must address a new breed of consumers who value sustainability over logos, authenticity over exclusivity, and ethics over price tags “For luxury brands, the ultimate challenge lies not in lowering prices or increasing accessibility, but in discovering new ways to redefine exclusivity. In the age of mass production, the new luxury is not ownership,

Marwa Kaabour

4 min read

2 views

0 comments