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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
AI in PR: From Buzzword to Business Advantage in the Middle East
There was a time when Artificial Intelligence in PR meant a simple dashboard that tracked mentions or scheduled press releases....
Marwa Kaabour
3 min read
What Labubu Can Teach Us About Modern Marketing: It's Not What You Sell—It’s What They Feel
How Pop Mart Created a Global Toy Craze. What Labubu Can Teach Us About Modern Marketing: It's Not What You Sell—It’s What They Feel
Marwa Kaabour
2 min read
🎢 From Castle Dreams to Capital Deals: What Disney’s Arrival Means for Abu Dhabi—and for Marketing Partnerships Everywhere
The announcement that Disneyland is coming to Abu Dhabi is more than a tourism headline. It’s a signal flare for every marketer in the region: partnerships built on purpose and vision can reimagine entire landscapes. In this case, quite literally.
Marwa Kaabour
2 min read
Jaguar’s Rebrand: Copy Nothing But..
Jaguar’s latest rebrand has been one for the books
Marwa Kaabour
3 min read
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Marwa Kaabour
2 min read
The Luminaries: Top Marketeers To Watch In MENA In 2025
Marwa Kaabour Top Marketers in MENA
Marwa Kaabour
3 min read
10 Questions Every Marketeer Should Ask Sales
We all know how it goes: you’re deep into your marketing strategy, pumping out campaigns, creative ideas flying, and… oops. You forget to...
Marwa Kaabour
4 min read
Impact of effective internal communication
Impact of effective internal communication
Marwa Kaabour
3 min read
Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
Marwa Kaabour
4 min read
Netflix & Programamtic: Streaming Giant Introduces New Platforms for Tailored Ad Deals and Enhanced Brand Collaboration
Netflix Setting Up1:1 MarketPlaces & Programmatic Advertising Deals with Brands
Marwa Kaabour
3 min read
The Great Switch – Surviving and Thriving on the Client Side of Marcomms
Having worked in the advertising industry myself, I also once believed I was “doing the client’s job.” But boy oh boy was I surprised to lea
Marwa Kaabour
4 min read
Marwa Kaabour Top LinkedIn Voice
▶ If you ask me how I spend my time, I'll tell you mostly online. But not online as in TikTok and YouTube Shorts. ▶ I genuinely spend...
Marwa Kaabour
1 min read
Revolutionizing Consumer Targeting in the Digital Era
In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi
Marwa Kaabour
2 min read
Marwa Kaabour appointed Chair of judges at Campaign’s Agency of the Year awards
🌟 The MENA region is a buzzing hotspot of young talent who innovate and disrupt, and dare I say, despite genrative AI and what comes...
Marwa Kaabour
1 min read
Marketing is Awesome!
Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.
Marwa Kaabour
2 min read
World Environment Day 2024: will you join Generation Restoration?
This year, the World Environment Day theme is set to focus on three important areas: “Land Restoration, Desertification, and Drought Resilie
Marwa Kaabour
2 min read
Unleashing Employee Engagement: How Internal Newsletters Power Up People
A company newsletter serves as a vital tool for fostering internal communication, keeping employees informed, engaged, and aligned with...
Marwa Kaabour
3 min read
Peering into tomorrow
The marketing landscape is in a perpetual state of evolution, constantly adapting to emerging technologies, societal shifts, and evolving...
Marwa Kaabour
2 min read
The Book is Mightier than the Screen!
Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...
Marwa Kaabour
2 min read
Its World Book Day!
📗 This World Book Day, we celebrate how books can open doors to fresh ideas and perspectives. As a marketer and author, I treasure how...
Marwa Kaabour
1 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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