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Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

Addidas Original - A Fashion Foresight

Marwa Kaabour

2 min read

The Arab Leaders

Thank you The Arab Leaders for this recognition. I come from Lebanon 🇱🇧 a country of people known for their love of life and...

Marwa Kaabour

2 min read

When Intention Isn’t Enough: What We Learned From the Kalamantina Campaig

When Intention Isnt Enough: What We Learned From the Kalamantina Campaig

Marwa Kaabour

2 min read

Doing good is good business

Marwa Kaabour reflects on how Al Masaood’s journey toward ethical leadership weaves sustainability, inclusion and governance into the fabric of business.

Marwa Kaabour

2 min read

AI in PR: From Buzzword to Business Advantage in the Middle East

There was a time when Artificial Intelligence in PR meant a simple dashboard that tracked mentions or scheduled press releases....

Marwa Kaabour

3 min read

What Labubu Can Teach Us About Modern Marketing: It's Not What You Sell—It’s What They Feel

How Pop Mart Created a Global Toy Craze. What Labubu Can Teach Us About Modern Marketing: It's Not What You Sell—It’s What They Feel

Marwa Kaabour

2 min read

🎢 From Castle Dreams to Capital Deals: What Disney’s Arrival Means for Abu Dhabi—and for Marketing Partnerships Everywhere

The announcement that Disneyland is coming to Abu Dhabi is more than a tourism headline. It’s a signal flare for every marketer in the region: partnerships built on purpose and vision can reimagine entire landscapes. In this case, quite literally.

Marwa Kaabour

2 min read