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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Jaguar’s Rebrand: Copy Nothing But..
Jaguar’s latest rebrand has been one for the books
Marwa Kaabour
3 min read
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Rebranding? Evaluate Your Personal Motives First
Rebranding the right way for marketers
Marwa Kaabour
4 min read
3 views
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Marketing is Awesome!
Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.
Marwa Kaabour
2 min read
1 view
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Peering into tomorrow
The marketing landscape is in a perpetual state of evolution, constantly adapting to emerging technologies, societal shifts, and evolving...
Marwa Kaabour
2 min read
2 views
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Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
Marwa Kaabour
3 min read
3 views
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The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
Marwa Kaabour
1 min read
3 views
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Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
Marwa Kaabour
1 min read
7 views
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Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
Marwa Kaabour
1 min read
5 views
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How AI is Changing the Game in the Automotive and Logistics Industry
Major trends driving innovation in the automotive sector today
Marwa Kaabour
3 min read
3 views
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Green Marketing and Sustainable Practices
Green Marketing and Sustainable Practices
Marwa Kaabour
1 min read
7 views
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Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
Marwa Kaabour
1 min read
10 views
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PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
Marwa Kaabour
1 min read
11 views
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Marketing And Comms On The Job Book Launch
It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...
Marwa Kaabour
1 min read
6 views
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Transformation with Adaptation of Automation
In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...
Marwa Kaabour
2 min read
6 views
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A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour
Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...
Marwa Kaabour
1 min read
9 views
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Marwa Kaabour's New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
Marwa Kaabour
1 min read
5 views
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A Sustainable Ramadan: Extending the Values to our Planet
As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...
Marwa Kaabour
1 min read
7 views
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The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...
Marwa Kaabour
1 min read
3 views
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The New Face Of Marketing And Changing Role Of CMOs
Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...
Marwa Kaabour
1 min read
3 views
0 comments
Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?
Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...
Marwa Kaabour
1 min read
5 views
0 comments
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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