Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy.
In fact, I encounter solopreneurs and business owners who market their brands more effectively than a marketing graduate would. Add to this the fact that social media and digital communication channels are altering brand-building principles, some inexperienced practitioners are performing better than some seasoned marketers.
Thank you Economy Middle East for this special interview about my views on the changing role of CMOs.
For this interested in getting a copy of my book, you can click here: https://amzn.eu/d/3imFoBa
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