In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have become change agents. Unlike in the past, when marketing was primarily concerned with expansion and publicity, it now plays a fundamental role in driving change. This includes redefining business propositions, addressing the shift to virtual economies and digital spaces, delivering meaningful business offerings, and addressing acute business challenges. With technology, it is easier for marketers to reach consumers, but consumers are inundated with messages, making the quality of marketing messages more detrimental to their success than in the past.
If you are in the field of Marketing, you'll need to up your game and become a 'newer' version of yourself and what you deliver on behalf of your brands.
Thank you Entrepreneur Middle East for the interview.
Find your own copy of my book on how Marketing & Comms are on the Job in our day & age on Amazon https://amzn.eu/d/giGwPDe
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