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  • Marwa Kaabour

Collide: In-house or Outsource?

Updated: Jul 13, 2023

Marketers across industries tend to agree on many strategic approaches, yet, they differ in their perspectives on outsourcing creative services. Some organizations have adopted an in-house approach and others remain veterans of having an agency partner. Which approach do you support?

Outsource or In-house Signage

A group of high profile marketers and CMOs met yesterday the 11th of April 2018 at the Capitol Club DIFC, to bravely debate this issue as part The Collide event of the season in the UAE.

Vikram Krishna, executive vice president, Emirates NBD, Jon Marchant, managing director, FP7 Dubai, Hannah Naji, marketing director, Jaguar Land Rover, Bernardo Jun, managing director, Spark 44. And Michelle Walsh, chief operating officer, VOX Cinemas openly discussed the local market’s challenge of finding talent and ways of keeping them inspired.

The panel discussed the need for authentic customer insights and how it drives today’s creative thinking. The audience asked about ways to address the demands of short-timelines cost effectively as well as the risk of creative talent becoming complacent and stale.

Conference Meeting

Whether you go in-house or outsource, agencies today are facing the pressure of handling diverse networks, new technologies and talent retention.

A big thank you for @TheMarketingSociety for organizing such a successful event.

To learn more about the Marketing Society, visit their page on


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