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  • Marwa Kaabour

Navigating Marketing and Communications in an Era of Accountability

We are living in an age where audiences and customers are no longer silent observers โ€“ they are vigilant stakeholders who care about the values and principles of the brands and voices they engage with.ย 


The onus is now on marketers and communicators to ensure authenticity โ€“ both through words and action.ย 



๐ŸŒ The tides are changing, and we are increasingly finding ourselves in a rapidly changing landscape โ€“ as consumers, as brands, as marketers, as communicators, and as humans. The way recent events have unfolded has uncovered a whole new outlook and a shift in priorities for all.



๐ŸŒ The rise of boycotts around the world โ€“ taking root in both political and environmental causes โ€“ is evidence that the standard to which brands and organizations are being held is much higher. Transparency, ethical practices, and overall Environmental, Social, and Governance (ESG) practices are under scrutiny.



Read my latest thoughts inย Communicate magazine.ย 



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