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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
The Future of Work is Agentic: A Human & AI Symphony in Corporate Communications
The Future of Work is Agentic: A Human & AI Symphony in Corporate Communications
Marwa Kaabour
3 min read
The Hopefull Challenge: How a Whispering PR Campaign Sparked a Movement in South Korea
The Hopefull Challenge: How a Whispering PR Campaign Sparked a Movement in South Korea
Marwa Kaabour
1 min read
The Power of Quiet Leadership: Why Kindness Makes People Bloom
The Power of Quiet Leadership: Why Kindness Makes People Bloom
Marwa Kaabour
1 min read
The Soda Monopoly Is Finally Cracking. New Hero Brands Are Pouring In And Customers Are Saying Yes!
The Soda Monopoly Is Finally Cracking New Hero Brands Are Pouring In And Customers Are Saying Yes! The Future of Soda: How Gut Health and Wellness Are Reshaping the Cola Wars
Marwa Kaabour
3 min read
Marwa Kaabour Nominated as one of The Arab Leaders in Business
Marwa Kaabour on The Arab Leaders Power List
Marwa Kaabour
2 min read
Unlearning to Create Anew: A Creative’s Journey from the ’90s to the AI Era
How AI is changing the face of creativity I began my advertising career in the vibrant 1990s—when creativity was more than just a job. It...
Marwa Kaabour
2 min read
When My Son Walked into Ski Dubai Without Leaving the Sofa
A Parent’s Reflection
Watching my son wander around a digital Ski Dubai gave me pause. It made me realize that the future of customer experience isn’t arriving tomorrow; it’s already here. For today’s kids, digital is not separate — it is life. And brands that lean into that reality, with creativity and courage, will not just be seen. They will be remembered.
Marwa Kaabour
3 min read
I'm Judging at Campaign's Agency of The Year Awards
Judging at Campaign's Agency of The Year Award
Marwa Kaabour
1 min read
Addidas Original - A Fashion Foresight
Addidas Original - A Fashion Foresight
Marwa Kaabour
2 min read
AI Wont Kill Advertising, It Wont Save It Either
AI Wont Kill Advertising, It Wont Save It Either
Marwa Kaabour
1 min read
When Intention Isn’t Enough: What We Learned From the Kalamantina Campaig
When Intention Isnt Enough: What We Learned From the Kalamantina Campaig
Marwa Kaabour
2 min read
The Full Story Behind the “Great Jeans/Genes” Campaign That Missed Its Mark
The Full Story Behind the “Great Jeans/Genes” Campaign That Missed Its Mark
Marwa Kaabour
2 min read
Doing good is good business
Marwa Kaabour reflects on how Al Masaood’s journey toward ethical leadership weaves sustainability, inclusion and governance into the fabric of business.
Marwa Kaabour
2 min read
Are Brands Today Talking Purpose or Building It?
Are Brands Today Talking Purpose or Building It?
Marwa Kaabour
3 min read
Farewell, Skype. What Happens When Innovation Stops Evolving
The end of Skype. What Happens When Innovation Stops Evolving. In May 2025, Microsoft retired Skype – a platform that once defined what...
Marwa Kaabour
2 min read
Dear Brands, Think Before You Trend
Should brands follow viral trends? Lately, I've been seeing more and more brands hop onto viral trends – sometimes cleverly, other...
Marwa Kaabour
3 min read
When Did Privacy Become a Luxury? WhatsApp’s Global Campaign Reframes the Conversation
When Privacy Became the Loudest Message in the Room WhatsApp’s Global Campaign Reframes the Conversation
Marwa Kaabour
3 min read
AI in PR: From Buzzword to Business Advantage in the Middle East
There was a time when Artificial Intelligence in PR meant a simple dashboard that tracked mentions or scheduled press releases....
Marwa Kaabour
3 min read
China’s attack on luxury items is changing consumer perception, forcing brands to reconsider their value propositions
Owning what very few can afford may lose its appeal when consumers realize the value is largely symbolic
· Luxury brands must address a new breed of consumers who value sustainability over logos, authenticity over exclusivity, and ethics over price tags
“For luxury brands, the ultimate challenge lies not in lowering prices or increasing accessibility, but in discovering new ways to redefine exclusivity. In the age of mass production, the new luxury is not ownership,
Marwa Kaabour
4 min read
Finding Balance Between Trend-Hopping and Brand-Building in Times of AI Virality
To ‘Barbie Up’ or not is a question of figuring out your brand's true essence Trend-Hopping and Marketing Strategy by Marwa Kaabour The...
Marwa Kaabour
5 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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