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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
A Heartwarming Review of "Marketing and Communications on the Job" by Marwa Kaabour
A kind gesture can go miles and miles in lifting spirits. I woke up this morning to this wonderful post by one of the industry's great...
Marwa Kaabour
2 min read
Driving Sustainability: Al Masaood Launches First Electric Heavy-Duty Truck in the Region
I had the honor of hosting Al Masaood's latest sustainability initiative yesterday, the launch of the very first electric heavy-duty...
Marwa Kaabour
1 min read
Green Logistics: Meeting Demand with Renewable Solutions
Hani Tannir CEO of Group Industrial speaks on the expected demand for electric charging stations for the logistics sector in the region...
Marwa Kaabour
1 min read
Al Masaood's Sustainability Report 2022: Leading the Path to Responsible Business
Al Masaood is charting a path to sustainability leadership! In the midst of global efforts to combat climate change and promote positive...
Marwa Kaabour
1 min read
Marketing & Corporate Communication on the Job: Navigating the Evolving World of Marketing
In today’s rapidly changing business landscape, marketers are facing unprecedented challenges and the need for practical tools to...
Marwa Kaabour
2 min read
To Thread Or Not To Thread?
I find myself in a bit of a quandary when it comes to #threadsbyinstagram , both personally and professionally as a marketer. I'm a firm...
Marwa Kaabour
1 min read
The Role of ChatGPT in B2B Marketing: A Blend of Pros and Cons
As a B2B marketer, my perspective on #chatgpt is a blend of both the positive and the negative. On the one hand, it presents an abundance...
Marwa Kaabour
2 min read
Marketing and Communications on the Job: A Practical Guide by Marwa Kaabour
Marcoms, one of the most human-centric fields in existence, is unfortunately taught in the most non-human-centric way- well, sometimes....
Marwa Kaabour
2 min read
Celebrating Success: Al Masaood's Annual Corporate Iftar & Star Awards Ceremony
It was such a fun experience being the host of Al Masaood's annual Corporate Iftar & Star Awards Ceremony once again. I was very excited...
Marwa Kaabour
1 min read
Economies All Over The World Are Driven By Smes And Small Businesses
You have spent over two decades working with agencies and corporates. Tell us about your journey - the challenges you overcame and the...
Marwa Kaabour
4 min read
Embracing AI in Writing: Imagination vs. Automation
Over the past couple of months, Hollywood’s community of writers has been on strike – in fear of the much-celebrated wave of AI taking...
Marwa Kaabour
1 min read
The Loneliness Paradox in a Hyperconnected World: Unraveling the Need for Human Interaction
The world is more connected than ever before... ***YET**** There have been some very intriguing stats that cite that almost 60% of the...
Marwa Kaabour
1 min read
Adapting To ‘New Normal’: How Brands Can Flourish During and Post COVID-19 Pandemic
The coronavirus disease (COVID-19) outbreak has brought forth a new reality so sudden and unexpected that it has left the global...
Marwa Kaabour
2 min read
Elevating Customer Experience in Events: Insights from ICCA Congress 2021
It was a pleasure speaking about the evolution of events and the insights behind a successful and memorable customer experience in the...
Marwa Kaabour
1 min read
The year ahead for sustainability, by Al Masaood Group’s Marwa Kaabour
Well, the big news is that the United States, under the presidency of Joe Biden re-entered the Paris Climate Agreement in February 2020....
Marwa Kaabour
5 min read
Breaking the Bias: Building a World of Gender Equality
Imagine a world where all biases are broken: A world where it is normal for women to work in industries we see as “masculine.”...
Marwa Kaabour
1 min read
When was the last time you started something new? – by Al Masaood’s Marwa Kaabour
During one of the peak seasons for business, countless companies in our region spend long months developing Ramadan campaigns that befit...
Marwa Kaabour
3 min read
Sustaining dealerships - by Al Masaood Group's Marwa Kaabour - Campaign Middle East
Thank you Campaign Middle East for sharing my opinion on the transformational journey of dealerships. This sector has always been a great...
Marwa Kaabour
1 min read
Unlocking Customer Insights: Persona-Based Marketing in the Digital Age
I was recently part of a panel discussion titled “Persona based marketing in a digital age using AI and ML” at GITEX GLOBAL and along...
Marwa Kaabour
1 min read
Exploring Sustainability Trends: Insights from ADNEC Group and Al Masaood Brands
I recently had the opportunity to host a talk about Sustainability Trends with ADNEC Group for The Marketing Society's Abu Dhabi Chapter....
Marwa Kaabour
1 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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