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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Al Masaood's Sustainability Report 2022: Leading the Path to Responsible Business
Al Masaood is charting a path to sustainability leadership! In the midst of global efforts to combat climate change and promote positive...
Marwa Kaabour
1 min read
Marketing & Corporate Communication on the Job: Navigating the Evolving World of Marketing
In today’s rapidly changing business landscape, marketers are facing unprecedented challenges and the need for practical tools to...
Marwa Kaabour
2 min read
To Thread Or Not To Thread?
I find myself in a bit of a quandary when it comes to #threadsbyinstagram , both personally and professionally as a marketer. I'm a firm...
Marwa Kaabour
1 min read
The Role of ChatGPT in B2B Marketing: A Blend of Pros and Cons
As a B2B marketer, my perspective on #chatgpt is a blend of both the positive and the negative. On the one hand, it presents an abundance...
Marwa Kaabour
2 min read
Marketing and Communications on the Job: A Practical Guide by Marwa Kaabour
Marcoms, one of the most human-centric fields in existence, is unfortunately taught in the most non-human-centric way- well, sometimes....
Marwa Kaabour
2 min read
Celebrating Success: Al Masaood's Annual Corporate Iftar & Star Awards Ceremony
It was such a fun experience being the host of Al Masaood's annual Corporate Iftar & Star Awards Ceremony once again. I was very excited...
Marwa Kaabour
1 min read
Economies All Over The World Are Driven By Smes And Small Businesses
You have spent over two decades working with agencies and corporates. Tell us about your journey - the challenges you overcame and the...
Marwa Kaabour
4 min read
Embracing AI in Writing: Imagination vs. Automation
Over the past couple of months, Hollywood’s community of writers has been on strike – in fear of the much-celebrated wave of AI taking...
Marwa Kaabour
1 min read
The Loneliness Paradox in a Hyperconnected World: Unraveling the Need for Human Interaction
The world is more connected than ever before... ***YET**** There have been some very intriguing stats that cite that almost 60% of the...
Marwa Kaabour
1 min read
Adapting To ‘New Normal’: How Brands Can Flourish During and Post COVID-19 Pandemic
The coronavirus disease (COVID-19) outbreak has brought forth a new reality so sudden and unexpected that it has left the global...
Marwa Kaabour
2 min read
Elevating Customer Experience in Events: Insights from ICCA Congress 2021
It was a pleasure speaking about the evolution of events and the insights behind a successful and memorable customer experience in the...
Marwa Kaabour
1 min read
The year ahead for sustainability, by Al Masaood Group’s Marwa Kaabour
Well, the big news is that the United States, under the presidency of Joe Biden re-entered the Paris Climate Agreement in February 2020....
Marwa Kaabour
5 min read
Breaking the Bias: Building a World of Gender Equality
Imagine a world where all biases are broken: A world where it is normal for women to work in industries we see as “masculine.”...
Marwa Kaabour
1 min read
When was the last time you started something new? – by Al Masaood’s Marwa Kaabour
During one of the peak seasons for business, countless companies in our region spend long months developing Ramadan campaigns that befit...
Marwa Kaabour
3 min read
Sustaining dealerships - by Al Masaood Group's Marwa Kaabour - Campaign Middle East
Thank you Campaign Middle East for sharing my opinion on the transformational journey of dealerships. This sector has always been a great...
Marwa Kaabour
1 min read
Unlocking Customer Insights: Persona-Based Marketing in the Digital Age
I was recently part of a panel discussion titled “Persona based marketing in a digital age using AI and ML” at GITEX GLOBAL and along...
Marwa Kaabour
1 min read
Exploring Sustainability Trends: Insights from ADNEC Group and Al Masaood Brands
I recently had the opportunity to host a talk about Sustainability Trends with ADNEC Group for The Marketing Society's Abu Dhabi Chapter....
Marwa Kaabour
1 min read
Navigating Change in the Automotive Industry: Insights from TikTok for Business Auto Club
There is so much change around us, both as customers and as businesses. What we call disruption in the automotive industry is nothing but...
Marwa Kaabour
1 min read
The Road To Equality: How Marketers Can Help Close The Gender Gap
Thank you Entrepreneur Middle East and Tamara Pupic for sharing my thoughts on the topic of gender equality and how marketers can most...
Marwa Kaabour
1 min read
Rebranding For A Cause, By Marwa Kaabour - The Brandberries
If Paulo Coelho was writing his famous novel ‘The Alchemist’ this year, will Santiago be travelling to Egypt in search of the hidden...
Marwa Kaabour
1 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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