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  • Marwa Kaabour

Exploring Sustainability Trends: Insights from ADNEC Group and Al Masaood Brands

I recently had the opportunity to host a talk about Sustainability Trends with ADNEC Group for The Marketing Society's Abu Dhabi Chapter. My intention was to bring more awareness to this pressing topic and draw examples from what Al Masaood brands are doing on that front.

Perhaps the encompassing scenarios of climate change and sustainability are not very favorable with the scarcity of water and other matters surging, but there remain ample opportunities to rectify and remedy the situation. They mostly lie within the means of organizations and businesses.

It was truly an interesting session and a much-needed introspection on what is currently happening around us. I am very glad to have been joined by amazing colleagues and team members.



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