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  • Marwa Kaabour

To Thread Or Not To Thread?

I find myself in a bit of a quandary when it comes to #threadsbyinstagram , both personally and professionally as a marketer.

I'm a firm believer that there's always room for more #socialmedia platforms, as long as they bring something fresh to the mix. However, the striking similarity between Threads and #Twitter does make me wonder - is it really worth making the switch?

Perhaps it's too early to fully grasp its potential. That said, I do see #threadsapp as a fantastic way to foster deeper connections with those we already follow on #Instagram. It also provides another avenue for expression for those we care about. Currently, Threads is free of ads, which means marketers and digital specialists would need to focus on organic content rather than paid promotions.

For now, I think the best course of action is to adopt a wait-and-see attitude. We're not entirely sure what #Meta has up its sleeve yet. But given the recent buzz around the new platform (partly fueled by the Musk-Zuckerberg clash), we might soon get a glimpse of Meta's plans.

Marwa Kaabour on Threads



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