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Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

Hosting a strategy retreat!

Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...

Marwa Kaabour

1 min read

Use the tools at your disposal to make a difference

Marwa Kaabour on Women Empowerement

Marwa Kaabour

1 min read

Sustainability needs to be imprinted in every business

Destiny has always been an interesting concept to me. There are those who believe it happens to us, and those who believe we shape it. I...

Marwa Kaabour

1 min read

Content Goes Local for Grand Turismo

They say the exhilaration of putting the pedal to the metal can never be expressed enough. ↘ I’m very curious to understand how racers...

Marwa Kaabour

1 min read

Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi

It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...

Marwa Kaabour

1 min read

Back to Basics In The Times Of Permacrisis

In light of the recent launch of her book ‘Marketing & Communication on the Job’ the Brandberries sat down with best-selling author Marwa...

Marwa Kaabour

4 min read

PODCAST: ‘Live from Dubai: International Women’s Day 2023’

I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...

Marwa Kaabour

1 min read

Marketing And Comms On The Job Book Launch

It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...

Marwa Kaabour

1 min read

Transformation with Adaptation of Automation

In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...

Marwa Kaabour

2 min read

A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour

Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...

Marwa Kaabour

1 min read

Marwa Kaabour's New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact

In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...

Marwa Kaabour

1 min read

A Sustainable Ramadan: Extending the Values to our Planet

As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...

Marwa Kaabour

1 min read

The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries

Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...

Marwa Kaabour

1 min read

The New Face Of Marketing And Changing Role Of CMOs

Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...

Marwa Kaabour

1 min read

Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?

Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...

Marwa Kaabour

1 min read

From Theory to Practice: Marwa Kaabour's Shares Insights on Practical Guide to Effective Marketing

Walking the talk on 'Sustainability' is becoming increasingly essential for marketers and communicators. According to research, companies...

Marwa Kaabour

1 min read

I am finally living in the NOW!

Many years ago, and while I was a young aspiring executive in the demanding corporate world of advertising, I lived an anxious-filled...

Marwa Kaabour

4 min read

Reading: My Career Companion

Some say reading is to the mind what exercise is to the body, and I concur. One of the greatest blessings I have in my life is being...

Marwa Kaabour

5 min read

UN Climate Change

The bottom line is: our kids' future heavily depends on the actions we take today. As the world leaders gather in Sharm El Sheikh to...

Marwa Kaabour

1 min read

There is no manual for building a corporate culture, there is communication!

How to shape an organization’s corporate culture and evolve it has become a hot topic in the corporate world with discussions making...

Marwa Kaabour

3 min read

Get in Touch with Marwa Kaabour

For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.

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