top of page
Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
Marwa Kaabour
3 min read
Will AI take over entry-level jobs ?
As I reminisce about my early career days, the rise of generative AI tools has me pondering their impact on Gen Z's career prospects....
Marwa Kaabour
1 min read
Authors Supporting Authors
I am very thankful to Christina Ioannidis and Ritesh Mohan retailritesh for supporting me on my book journey. Christina Ioannidis is an...
Marwa Kaabour
1 min read
Guests of Book Launch: Saana Azzam
I was honored to have the one and only Saana Azzam host my book launch event. During the event Sanaa and I spoke about the inspiration of...
Marwa Kaabour
2 min read
Did you read Bloomberg's 'Sorry, but LinkedIn is Coll Now?'
☯ Amidst the noise of shifting algorithms and content saturation, LinkedIn is quietly reinventing itself as the platform where...
Marwa Kaabour
1 min read
Bookshelf Recommendations
Thank you ArabAd for recommending my book alongside the latest publication of Seth Godin's latest book 'The Song of Significance'. Are...
Marwa Kaabour
1 min read
VW, Red Bull and Al Masaood leaders join The Marketing Society regional board
I am delighted to be joining The Marketing Society’s regional board of directors alongside industry stalwarts @Anja Petrovski and @Aly...
Marwa Kaabour
2 min read
The future belongs to the curious.
Here is my latest interview with The Marketing Society. I would invite any aspiring senior marketing professional to consider joining the...
Marwa Kaabour
2 min read
Why influencer marketing will dominate the future of MarCom
Harnessing the power of social media influencers to promote products and services has already made a significant impact on the way...
Marwa Kaabour
2 min read
Back to Basics In The Times Of Permacrisis
In light of the recent launch of her book ‘Marketing & Communication on the Job’ the Brandberries sat down with best-selling author Marwa...
Marwa Kaabour
4 min read
Should brands disclose if they’re using AI in social media campaigns?
This was the latest industry forum from Campaign Middle East. In my opinion, the answer is a resounding YES. Generative AI has reached...
Marwa Kaabour
2 min read
The Role of Emotion-driven Branding
n my latest article for Communicate magazine, I explore the role of emotion-driven brand #storytelling in inspiring positive change and prom
Marwa Kaabour
2 min read
Will A Legacy Brand Become An Egocentric-brand?
In my book, I delved into cautionary tales surrounding #rebranding efforts driven by knee-jerk reactions to competition or market...
Marwa Kaabour
1 min read
Marketing Communications on the Job: An Invaluable Resource by Marwa Kaabour
Thank you, Walid Youssef and team ARB UAE for the kind thoughts. This means a lot. #Teamwork Thank you, Marwa, Marwa Kaabour ☀️ for...
Marwa Kaabour
1 min read
Spreading Smiles: Al Masaood's Volunteering in the Emirates Red Crescent Ramadan Campaign
I’m grateful to have gotten the chance to volunteer once again this year in the Emirates Red Crescent’s Ramadan Campaign. Teams from...
Marwa Kaabour
1 min read
Al Masaood Automobiles Receives Prestigious Sheikh Khalifa Excellence Award
A big congratulations to Al Masaood Automobiles and the CEO Irfan Tansel on winning the prestigious Sheikh Khalifa Excellence Award for...
Marwa Kaabour
1 min read
Women as Impact Entrepreneurs: Debunking Misconceptions
Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...
Marwa Kaabour
3 min read
A Heartwarming Review of "Marketing and Communications on the Job" by Marwa Kaabour
A kind gesture can go miles and miles in lifting spirits. I woke up this morning to this wonderful post by one of the industry's great...
Marwa Kaabour
2 min read
Driving Sustainability: Al Masaood Launches First Electric Heavy-Duty Truck in the Region
I had the honor of hosting Al Masaood's latest sustainability initiative yesterday, the launch of the very first electric heavy-duty...
Marwa Kaabour
1 min read
Green Logistics: Meeting Demand with Renewable Solutions
Hani Tannir CEO of Group Industrial speaks on the expected demand for electric charging stations for the logistics sector in the region...
Marwa Kaabour
1 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
bottom of page