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  • Marwa Kaabour

VW, Red Bull and Al Masaood leaders join The Marketing Society regional board


I am delighted to be joining The Marketing Society’s regional board of directors alongside industry stalwarts @Anja Petrovski and @Aly Tawfik. Joining this reputable board feels like the perfect stride forward in my journey, and I am beyond excited about the exciting work that lies ahead. Excited to embark on this new adventure of growth, inspiration, and transformation.


As a passionate advocate for continuous learning, I have been a member of the society for close to six years now and the amount of knowledge, insights and great people that I met through the network is immense. @The Marketing Society has over 400 members in the UAE, and serves as a hub for aspiring marketing professionals that are determined to advance their skills and shape the future of the industry. The members all bring a diverse range of expertise to the community, enhancing society’s capacity to drive innovation and inspiring meaningful change in the marketing.


Are you a marketing professional eager to connect, learn, and grow? The Marketing Society is your platform for personal and professional expansion. Discover more about becoming a member and unlocking a world of opportunities for career, brand, and impact growth at our Join Us page >>> https://lnkd.in/dqYcmUVXfield.



Volkswagen, Red Bull and Al Masaood marketing leaders have joined The Marketing Society’s regional board, underscoring its commitment to attracting top-tier talent and curating a world-class community of marketers.

The Marketing Society already has more than 400 members in the UAE, serving as a hub for marketing professionals dedicated to advancing their skills and shaping the industry’s future.


The newly-appointed board members bring a wealth of diverse expertise to the table, enhancing the society’s capacity to drive innovation and inspiring meaningful change in the marketing landscape.


The new board members include:

Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood. A CMO-level executive with more than 25 years’ experience in establishing and leading strategic marketing communications for global and regional brands in the Middle East.


She is an expert in establishing marketing and communication functions from scratch for companies and government entities. Marwa also launched her first book in 2023 – ‘Marketing & Communications On The Job’.


Anja Petrovski, Marketing and PR Director at Volkswagen Middle East. A seasoned marketer with over 17 years of experience in the advertising industry, Anja’s expertise lies in digital marketing, content marketing, social media, and advertising.

Having made history as the first female Marketing Director of Volkswagen Middle East, where she is responsible for developing and executing the brand’s marketing strategy. Anja is dedicated to ensuring that Volkswagen’s brand message resonates with the target customer segment in the region.


Aly Tawfik, Area Marketing Director – Middle East, Africa, India, Turkey, CIS and West Asia, Red Bull. With over 20-years experience in the marketing industry, Aly has worked on many leading brands at Henkel, Mars and Coca-Cola.


Sophie Devonshire, CEO of The Marketing Society, said:, “They underscore our commitment to championing the marketing community in the UAE to create a place where diverse perspectives come together to drive meaningful change, as we know that we’re more powerful together, than we are alone.”







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