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  • Marwa Kaabour

The future belongs to the curious.

Here is my latest interview with The Marketing Society. I would invite any aspiring senior marketing professional to consider joining the society, you can be part of a global community of leading marketers from the world's best brands.

We are delighted to bring to you an interview from our new UAE board member, Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood Group, International Best-selling Author.

What’s your golden rule?

The future belongs to the curious. The ones who are not afraid to try it, explore it, poke at it and question it.

Who has been your biggest influence?

Books have had a positive impact on my life. Personal development books, poetry books, and strategy books have profoundly shaped my outlook on life.

What is your most hated business expression?

‘The ability to multitask’. We live in times when the ability to distract people has become an industry on its own. I believe that the ability to get focused will soon find a measurement that will be made its worth in gold.

What’s the smartest business idea you’ve ever had?

‘Treat your customer like royalty, even if you are not in the service industry.’

Which leader do you admire most and why?

I admire ‘Richard Branson’ the most because he was an opportunist and an anomaly in the business world. Adults and youngsters admire him equally because he’s a ruthlessly ambitious businessman and an authentic adventurer.

What’s your favourite word?


Tell us a secret.

It's time we re-write our national anthems, the time has come to update them.

Want to be part of an incredible community of 400+ of the leading marketers in the UAE, Then apply today - choosing the UAE option and Member rate.


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