The Arab Leaders

Thank you The Arab Leaders for this recognition. I come from Lebanon 🇱🇧 a country of people known for their love of life and creativity. But my parents’ generation, and mine, also lived through war and uncertainty. Many of us had to leave. We chased our dreams elsewhere because it was hard to build them at home.

Today, I live in the UAE 🇦🇪 a place that gave me and my family opportunities I could only imagine when I was younger. I have always wanted to be a role model of some sort. To prove that even when the road is tough, you can still walk it with grace if you deliver quality work. 

My wish for the next generation is simple: 

🙏 Better days ... 

Days filled with peace and prosperity for our region. 

I’ve always believed those days are coming. And I still do. ☀️

𝗜𝗻 𝘁𝗵𝗲 𝗲𝘃𝗲𝗿-𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱 𝗼𝗳 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, 𝗠𝗮𝗿𝘄𝗮 𝗞𝗮𝗮𝗯𝗼𝘂𝗿 𝗲𝗺𝗲𝗿𝗴𝗲𝘀 𝗮𝘀 𝗮 𝘁𝗿𝗮𝗶𝗹𝗯𝗹𝗮𝘇𝗲𝗿 𝘄𝗵𝗼 𝗵𝗮𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗠𝗶𝗱𝗱𝗹𝗲 𝗘𝗮𝘀𝘁.

Marwa Kaabour named one of The Arab Leaders

Marwa Kaabour ☀️ is the Executive Director of Marketing and Corporate Communication at Al Masaood Group, one of the UAE’s most established and diversified conglomerates. With over 25 years of award-winning experience, she has built and led strategic marcomms functions for some of the region’s most influential public and private entities including Nissan, Infiniti, Renault, Emirates Airline, Nestlé, and Al Hilal Bank.

Her career spans global agencies like Leo Burnett and Impact BBDO, to high-impact leadership roles in banking, energy, automotive, F&B, and industrial sectors. At Al Masaood, she plays a pivotal role in transforming corporate reputation, driving brand performance, and developing marketing ecosystems that connect legacy with innovation.

Marwa’s expertise includes strategic branding, executive profiling, public relations, media relations, CSR, crisis management, and employer branding. She is known for building communications functions from the ground up, managing change in complex environments, and elevating brand equity across B2B, B2C, and B2G domains.

A certified digital marketer and CSR practitioner, Marwa holds an MBA in Marketing from the American University of Sharjah and is currently completing the Executive Leadership Programme at NYU Abu Dhabi. Recognized by Campaign Middle East, Women in Marketing UK, and Digital Stallions, she is also a respected university lecturer and Advisory Committee member at Abu Dhabi School of Management.

Marwa Kaabour is one of The Arab Leaders shaping the future of the region’s branding, reputation, and corporate communication.