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Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries

Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...

Marwa Kaabour

1 min read

The New Face Of Marketing And Changing Role Of CMOs

Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...

Marwa Kaabour

1 min read

Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?

Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...

Marwa Kaabour

1 min read

My Nomination on #WomanWhoInspires

I want to thank whoever nominated me to CommunicateOnline#WomenWhoInspires and a big thank you to them as well for those heartwarming...

Marwa Kaabour

1 min read

From Theory to Practice: Marwa Kaabour's Shares Insights on Practical Guide to Effective Marketing

Walking the talk on 'Sustainability' is becoming increasingly essential for marketers and communicators. According to research, companies...

Marwa Kaabour

1 min read

I am finally living in the NOW!

Many years ago, and while I was a young aspiring executive in the demanding corporate world of advertising, I lived an anxious-filled...

Marwa Kaabour

4 min read

Reading: My Career Companion

Some say reading is to the mind what exercise is to the body, and I concur. One of the greatest blessings I have in my life is being...

Marwa Kaabour

5 min read

UN Climate Change

The bottom line is: our kids' future heavily depends on the actions we take today. As the world leaders gather in Sharm El Sheikh to...

Marwa Kaabour

1 min read

There is no manual for building a corporate culture, there is communication!

How to shape an organization’s corporate culture and evolve it has become a hot topic in the corporate world with discussions making...

Marwa Kaabour

3 min read

Global Greenhouse Gas Emissions by Economic Sector

Watching some of the sessions of COP27 yesterday was a true eye-opener. Tackling the topic of emissions was one that grabbed my...

Marwa Kaabour

1 min read

Dubai Fitness Challenge

I participated in the iconic #DubaiRun as part of the Dubai Fitness Challenge 30x30 this morning. It is said that more than 193,000...

Marwa Kaabour

1 min read

12 Easy Green Resolutions To Make in 2022 | World Centric

This is the time when we rush to make our resolutions and promises to ourselves in 2023. I hope you find it in your beautiful hearts to...

Marwa Kaabour

1 min read

7 Lessons I’ve Gathered From A Decade of Client Servicing

I was lucky to start my career in one of the World’s best advertising agencies. I also worked for big multinational agencies and...

Marwa Kaabour

3 min read

I am a working mum and I love it

Being a mother in the workplace has been an age-old reason for HR Managers, bosses and recruiters, to hold against and question a working...

Marwa Kaabour

4 min read

I love Dubai; a branding lesson from the city of Dubai

Dubai, the much-loved city with its bustling harbor and zestful streets has come a remarkably long way from the fishing village that it...

Marwa Kaabour

5 min read

Collide: In-house or Outsource?

Marketers across industries tend to agree on many strategic approaches, yet, they differ in their perspectives on outsourcing creative...

Marwa Kaabour

1 min read

Building Resilience

If you examine the life story of the earlier Muslim leaders, you’ll be startled to see how often they have demonstrated resilience during...

Marwa Kaabour

1 min read

Is Our Creativity Being Jeopardised?

This article was first published on the website of the Marketing Mania Show https://www.marketingmaniashow.com/whats-the-story/is-our-cre...

Marwa Kaabour

4 min read

Get in Touch with Marwa Kaabour

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