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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.


Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...

Marwa Kaabour
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How AI is Changing the Game in the Automotive and Logistics Industry
Major trends driving innovation in the automotive sector today

Marwa Kaabour
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Green Marketing and Sustainable Practices
Green Marketing and Sustainable Practices

Marwa Kaabour
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I am not afraid of Change !
We have had a wonderful week in Abu Dhabi with The Marketing Society Last Tuesday evening our Chair Amina Taher, Etihad hosted an Under...

Marwa Kaabour
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Hosting a strategy retreat!
Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...

Marwa Kaabour
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Any fans of the Fairlady Z?
Nissan Launches the Nissan Z in Abu Dhabi

Marwa Kaabour
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Why its important to nominate your work ?
Entries are now open for The Marketing Society UAE Awards … and I’m excited to be part of the judging panel. The Marketing Society Awards...

Marwa Kaabour
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Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement

Marwa Kaabour
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You are invited to a Book Reading Session!
Look Good & Read Well with #VISIONINDUSTRY Thrilled to share a one-of-a-kind experience for #UAE’s literary community. Immerse yourself...

Marwa Kaabour
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Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour on Navigating Marketing and Communications in an Era of Accountability

Marwa Kaabour
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Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...

Marwa Kaabour
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Authors Supporting Authors
I am very thankful to Christina Ioannidis and Ritesh Mohan retailritesh for supporting me on my book journey. Christina Ioannidis is an...

Marwa Kaabour
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Marketing And Comms On The Job Book Launch
It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...

Marwa Kaabour
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Transformation with Adaptation of Automation
In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...

Marwa Kaabour
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A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour
Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...

Marwa Kaabour
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Marwa Kaabour's New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...

Marwa Kaabour
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A Sustainable Ramadan: Extending the Values to our Planet
As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...

Marwa Kaabour
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The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...

Marwa Kaabour
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The New Face Of Marketing And Changing Role Of CMOs
Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...

Marwa Kaabour
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Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?
Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...

Marwa Kaabour
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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