top of page


  • Marwa Kaabour

Peering into tomorrow

Updated: Jun 15

The marketing landscape is in a perpetual state of evolution, constantly adapting to emerging technologies, societal shifts, and evolving consumer behaviours.

While we can anticipate some of the trends on the horizon, truly innovative marketers are always looking beyond the obvious, exploring the speculative future of our industry.

The Future of Marketing
The Future of Marketing

While we can anticipate some of the trends on the horizon, truly innovative marketers are always looking beyond the obvious, exploring the speculative future of our industry.

Here are seven trends that may shape the future of marketing, pushing boundaries and challenging conventional wisdom. While some of these trends have already been explored, it’s crucial to emphasise the ethical considerations surrounding data privacy and consent. Marketers must therefore navigate these emerging fields with caution and mindfulness.


With the proliferation of voice-activated assistants like Siri, Alexa, and Google Assistant, voice search and voice commerce are poised to become integral components of marketing strategies. Brands would need to optimise their content and advertising efforts for voice search queries, ensuring they remain discoverable in a voice-first world.

On top of that, developing voice-activated experiences will be crucial for engaging consumers through smart speakers and other voice-enabled devices, opening up new avenues for brand interaction and customer service.

Voice-Activated Marketing
Voice-Activated Marketing


As personalised medicine gains traction, marketers will have unprecedented access to consumers’ genetic data, allowing for highly targeted campaigns and product offerings.

Leveraging genetic predispositions and health profiles, brands in the healthcare and wellness sectors can tailor their messaging and offerings to individual consumers, fostering deeper connections and driving loyalty.

Genetic Based Marketing
The Future of Genetic Based Marketing


Advances in neuroscience and Brain-Computer Interfaces (BCIs) hold the promise of unlocking deeper insights into consumer behaviour and decision-making processes.

Marketers may be able to measure and influence consumers’ brain activity and emotional responses to marketing stimuli, enabling them to design more effective campaigns and experiences.

Through understanding how the brain processes information, marketers could create content that resonates on a subconscious level, driving engagement and conversion rates. For instance, Coca-Cola has employed electroencephalogram (EEG) technology to gauge consumers’ neurological reactions to various packaging designs.

The Basics of Neuromarketing


The widespread adoption of wearable devices and biometric sensors presents marketers with a wealth of data on consumer physiology and behaviour. Leveraging biometric feedback such as heart rate, skin conductance, and eye tracking, marketers could be able to gauge consumer reactions to marketing campaigns in real-time, optimising content and user experiences accordingly.

Biometric Marketing
The basics of Biometric Feedback

This data-driven approach ensures that marketing efforts reverberate more effectively with target audiences, enhancing engagement and brand perception. ‘Adidas Runtastic’ is a great example of an app that tracks users’ heart rate, movement, and other biometric data during workouts to provide personalised training recommendations and promote its athletic product.

Biometric Feedback marketing in the Addidas Runtastic App
Addidas Runtastic

To read the rest of the article, click here:


bottom of page