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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Navigating Change in the Automotive Industry: Insights from TikTok for Business Auto Club
There is so much change around us, both as customers and as businesses. What we call disruption in the automotive industry is nothing but...
Marwa Kaabour
1 min read
The Road To Equality: How Marketers Can Help Close The Gender Gap
Thank you Entrepreneur Middle East and Tamara Pupic for sharing my thoughts on the topic of gender equality and how marketers can most...
Marwa Kaabour
1 min read
Rebranding For A Cause, By Marwa Kaabour - The Brandberries
If Paulo Coelho was writing his famous novel ‘The Alchemist’ this year, will Santiago be travelling to Egypt in search of the hidden...
Marwa Kaabour
1 min read
How to revitalise traditional family businesses in the Gulf
I have always been fascinated by branding and communications for portfolio and family businesses. These are entities that stood firm the...
Marwa Kaabour
1 min read
PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
Marwa Kaabour
1 min read
Marketing And Comms On The Job Book Launch
It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...
Marwa Kaabour
1 min read
Transformation with Adaptation of Automation
In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...
Marwa Kaabour
2 min read
A Blueprint To Branding For Strategy – By Al Masaood’s Marwa Kaabour
Our year at Al Masaood Automobiles started off on just the right footing. We launched our next mid-term strategy which held inclusivity...
Marwa Kaabour
1 min read
Marwa Kaabour's New Book Is A Strategic Guide For Marcomms Professionals Who Want To Make An Impact
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
Marwa Kaabour
1 min read
A Sustainable Ramadan: Extending the Values to our Planet
As stewards of the planet, it is our responsibility to ensure that the environment and resources are used sustainably. It is crucial to...
Marwa Kaabour
1 min read
The Wonder Women of MENA: Al Masaood's Marwa Kaabour - The Brandberries
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...
Marwa Kaabour
1 min read
The New Face Of Marketing And Changing Role Of CMOs
Marketing is no longer a trade secret, given that the world is on the cusp of a knowledge-rich digital economy. In fact, I encounter...
Marwa Kaabour
1 min read
Who’s Doubting More Women Cannot Be ‘Impact Entrepreneurs’?
Who’s doubting more women cannot be ‘impact entrepreneurs’? There is a misconception that women are not as capable of being high-impact...
Marwa Kaabour
1 min read
My Nomination on #WomanWhoInspires
I want to thank whoever nominated me to CommunicateOnline#WomenWhoInspires and a big thank you to them as well for those heartwarming...
Marwa Kaabour
1 min read
From Theory to Practice: Marwa Kaabour's Shares Insights on Practical Guide to Effective Marketing
Walking the talk on 'Sustainability' is becoming increasingly essential for marketers and communicators. According to research, companies...
Marwa Kaabour
1 min read
Earth Day 2023
Earth Day is no longer a celebratory topical day; it is a day where we need to take any form of action big or small to help remedy the...
Marwa Kaabour
2 min read
Building great teams in the Age of AI
The journey of building a team has no fixated end. A great team is one that comes together on a mission of bettering themselves first and...
Marwa Kaabour
3 min read
A blueprint to branding for strategy
The key to being seen, heard, and understood is unpacked in a clear branding formula. Most companies spend enormous investments on...
Marwa Kaabour
2 min read
How is the role of marketing evolving?
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
Marwa Kaabour
1 min read
The Wonder Women of MENA: Marwa Kaabour
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...
Marwa Kaabour
1 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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