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  • Marwa Kaabour

How to revitalise traditional family businesses in the Gulf

I have always been fascinated by branding and communications for portfolio and family businesses. These are entities that stood firm the test of time with intact value systems and visions for expanded futures. Their contributions to the region are bountiful. In my piece below, I discuss how family businesses are revitalizing their business models and rejuvenating their brands to ride the new waves of change.


I am thankful to Arabian Business for taking my views on board.


#communications#business#businessmodels#change#sustainability#ESG#familybusinesses


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