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Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

Dear Brands, Think Before You Trend

Should brands follow viral trends? Lately, I've been seeing more and more brands hop onto viral trends – sometimes cleverly, other...

Marwa Kaabour

3 min read

AI in PR: From Buzzword to Business Advantage in the Middle East

There was a time when Artificial Intelligence in PR meant a simple dashboard that tracked mentions or scheduled press releases....

Marwa Kaabour

3 min read

Luxury brands must address a new breed of consumers who value sustainability over logos, authenticity over exclusivity, and ethics over price tags

China’s attack on luxury items is changing consumer perception, forcing brands to reconsider their value propositions

Owning what very few can afford may lose its appeal when consumers realize the value is largely symbolic · Luxury brands must address a new breed of consumers who value sustainability over logos, authenticity over exclusivity, and ethics over price tags “For luxury brands, the ultimate challenge lies not in lowering prices or increasing accessibility, but in discovering new ways to redefine exclusivity. In the age of mass production, the new luxury is not ownership,

Marwa Kaabour

4 min read

Finding Balance Between Trend-Hopping and Brand-Building in Times of AI Virality

To ‘Barbie Up’ or not is a question of figuring out your brand's true essence Trend-Hopping and Marketing Strategy by Marwa Kaabour The...

Marwa Kaabour

5 min read

We’re no longer in the age of growth. We’ve entered the era of growth multiplied.

Growth Multiplied: The CMO's New Era of Intelligence, Intuition, and Impact

We’re no longer in the age of growth. We’ve entered the era of growth multiplied. Once upon a time, growth was the finish line. It was...

Marwa Kaabour

3 min read

Tech Won’t Save You. Trust Will. Balancing Automation and Human Creativity in MarTech

Marwa Kaabour

3 min read

ethical-use-of-aigenerated-imagery-in-advertising-rendered-realities-why-the

Rendered Realities: Why the Rise of AI-Generated Images is Both a Gift and a Gut Check for Marketers

ethical-use-of-aigenerated-imagery-in-advertising-rendered-realities-why-the-Balancing authenticity and AI in visual branding

Marwa Kaabour

3 min read

🎢 From Castle Dreams to Capital Deals: What Disney’s Arrival Means for Abu Dhabi—and for Marketing Partnerships Everywhere

The announcement that Disneyland is coming to Abu Dhabi is more than a tourism headline. It’s a signal flare for every marketer in the region: partnerships built on purpose and vision can reimagine entire landscapes. In this case, quite literally.

Marwa Kaabour

2 min read