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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Marketing with Meaning in Ramadan
Marketing with Meaning this Ramadan by Marwa Kaabour Every year, around Ramadan, brands gear up for what is arguably the most significant...
Marwa Kaabour
3 min read
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Predictions 2025: The year ahead for sustainability
Marwa Kaabour on what's next in Sutainability in 2025 As marketers, we hold both a significant responsibility and an incredible...
Marwa Kaabour
2 min read
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The 2025 Marketing Outlook: What’s Ahead for Us?
The 2025 Marketing Outlook: What’s Ahead for Us?
Marwa Kaabour
3 min read
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Jaguar’s Rebrand: Copy Nothing But..
Jaguar’s latest rebrand has been one for the books
Marwa Kaabour
3 min read
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10 Questions Every Marketeer Should Ask Sales
We all know how it goes: you’re deep into your marketing strategy, pumping out campaigns, creative ideas flying, and… oops. You forget to...
Marwa Kaabour
4 min read
33 views
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Revolutionizing Consumer Targeting in the Digital Era
In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi
Marwa Kaabour
2 min read
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The Secret Sauce to Great Brand Narratives
The Secret Sauce to Great Brand Narratives
Marwa Kaabour
5 min read
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Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
Marwa Kaabour
1 min read
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Use the tools at your disposal to make a difference
Marwa Kaabour on Women Empowerement
Marwa Kaabour
1 min read
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Sustainability needs to be imprinted in every business
Destiny has always been an interesting concept to me. There are those who believe it happens to us, and those who believe we shape it. I...
Marwa Kaabour
1 min read
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PR: An Underrated Tool in Building Corporate Culture
Public relations is much more than just a tool for external communication. It can play a fundamental role in building and maintaining a...
Marwa Kaabour
2 min read
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Content Goes Local for Grand Turismo
They say the exhilaration of putting the pedal to the metal can never be expressed enough. ↘ I’m very curious to understand how racers...
Marwa Kaabour
1 min read
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Detaching from Hyperconectivity
Marwa Kaabout on the power of journaling
Marwa Kaabour
1 min read
6 views
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Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
Marwa Kaabour
3 min read
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Why influencer marketing will dominate the future of MarCom
Harnessing the power of social media influencers to promote products and services has already made a significant impact on the way...
Marwa Kaabour
2 min read
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Back to Basics In The Times Of Permacrisis
In light of the recent launch of her book ‘Marketing & Communication on the Job’ the Brandberries sat down with best-selling author Marwa...
Marwa Kaabour
4 min read
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Marketing Communications on the Job: An Invaluable Resource by Marwa Kaabour
Thank you, Walid Youssef and team ARB UAE for the kind thoughts. This means a lot. #Teamwork Thank you, Marwa, Marwa Kaabour ☀️ for...
Marwa Kaabour
1 min read
17 views
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Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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