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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour on Navigating Marketing and Communications in an Era of Accountability
Marwa Kaabour
1 min read
2 views
0 comments
Meet & Greet with Social Media Influencers at INFINITI Abu Dhabi
It’s quite evident that brands’ collaborations with influencers has become part and parcel of their marketing mix. These partnerships not...
Marwa Kaabour
1 min read
10 views
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Detaching from Hyperconectivity
Marwa Kaabout on the power of journaling
Marwa Kaabour
1 min read
6 views
0 comments
The Changing Landscape of Influencer Marketing
The Changing Landscape of Influencer Marketing
Marwa Kaabour
5 min read
36 views
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Automation in Logistics
🌍 As E-commerce is rising across the globe, there are some big opportunities for the logistics sector, and along the way, some...
Marwa Kaabour
2 min read
9 views
0 comments
Unleashing the Power of Emotions, Empathy, and Purpose
Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to...
Marwa Kaabour
3 min read
11 views
0 comments
Bookshelf Recommendations
Thank you ArabAd for recommending my book alongside the latest publication of Seth Godin's latest book 'The Song of Significance'. Are...
Marwa Kaabour
1 min read
4 views
0 comments
VW, Red Bull and Al Masaood leaders join The Marketing Society regional board
I am delighted to be joining The Marketing Society’s regional board of directors alongside industry stalwarts @Anja Petrovski and @Aly...
Marwa Kaabour
2 min read
6 views
0 comments
The future belongs to the curious.
Here is my latest interview with The Marketing Society. I would invite any aspiring senior marketing professional to consider joining the...
Marwa Kaabour
2 min read
5 views
0 comments
Why influencer marketing will dominate the future of MarCom
Harnessing the power of social media influencers to promote products and services has already made a significant impact on the way...
Marwa Kaabour
2 min read
4 views
0 comments
Back to Basics In The Times Of Permacrisis
In light of the recent launch of her book ‘Marketing & Communication on the Job’ the Brandberries sat down with best-selling author Marwa...
Marwa Kaabour
4 min read
4 views
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Marketing Communications on the Job: An Invaluable Resource by Marwa Kaabour
Thank you, Walid Youssef and team ARB UAE for the kind thoughts. This means a lot. #Teamwork Thank you, Marwa, Marwa Kaabour ☀️ for...
Marwa Kaabour
1 min read
17 views
0 comments
PODCAST: ‘Live from Dubai: International Women’s Day 2023’
I recently participated in a CMO panel for International Women’s Day 2023. The conversation explored brand building, inclusive...
Marwa Kaabour
1 min read
11 views
0 comments
Marketing And Comms On The Job Book Launch
It is with the grace of God that I officially launch my book today as part of the Authors Summit by PassionpreneurPublishing. It is with...
Marwa Kaabour
1 min read
6 views
0 comments
Transformation with Adaptation of Automation
In last week’s panel on 'Transformation with Adaptation of Automation' at the Logistics News ME Forum, we came to learn of the latest...
Marwa Kaabour
2 min read
6 views
0 comments
Building great teams in the Age of AI
The journey of building a team has no fixated end. A great team is one that comes together on a mission of bettering themselves first and...
Marwa Kaabour
3 min read
12 views
0 comments
A blueprint to branding for strategy
The key to being seen, heard, and understood is unpacked in a clear branding formula. Most companies spend enormous investments on...
Marwa Kaabour
2 min read
5 views
0 comments
How is the role of marketing evolving?
In recent years, as a result of the pandemic and turbulent economic shifts, the role of marketing has changed, and many marketers have...
Marwa Kaabour
1 min read
4 views
0 comments
The Wonder Women of MENA: Marwa Kaabour
Women have taken major strides in breaking that glass ceiling. In my job today, I am fortunate enough to work in a company that not only...
Marwa Kaabour
1 min read
3 views
0 comments
A Sustainable Ramadan: Extending the Values to our Planet
Ramadan and the subsequent festive season have a huge impact on the environment. In the GCC nations, as per conservative estimates,...
Marwa Kaabour
3 min read
8 views
0 comments
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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