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Marwa Kaabour's Blog

Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.

Marwa Kaabour

2 min

The Book is Mightier than the Screen!

Let’s talk about writing and reading a book – the old school way. In a world where tweets dictate market trends and blogs go viral...

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Marwa Kaabour

2 min

The Micro-messaging Era Looms Large

As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....

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Navigating Influencer Partnerships: A Balanced Approach

Marwa Kaabour

3 min

Navigating Influencer Partnerships: A Balanced Approach

In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...

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Marwa Kaabour

1 min

The Perfect Mother's Day Gift?

❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...

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Marwa Kaabour

1 min

Nissan keeps energetic youth as a brand reference

Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...

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Marwa Kaabour

7 min

Empowerment in Every Byte!

I am excited to share with you all a snapshot of my journey in the world of marketing so far. My recent interview in Enterprise Channel...

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Marwa Kaabour

1 min

Hosting a strategy retreat!

Hosting the annual Al Masaood Automobiles’ Annual Strategy Day for the 6th year in a row was an absolute honor and delight. 💫 This is a...

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Marwa Kaabour

1 min

Any fans of the Fairlady Z?

Nissan Launches the Nissan Z in Abu Dhabi

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Why its important to nominate your work ?

Marwa Kaabour

1 min

Why its important to nominate your work ?

Entries are now open for The Marketing Society UAE Awards … and I’m excited to be part of the judging panel. The Marketing Society Awards...

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You are invited to a Book Reading Session!

Marwa Kaabour

1 min

You are invited to a Book Reading Session!

Look Good & Read Well with #VISIONINDUSTRY Thrilled to share a one-of-a-kind experience for #UAE’s literary community. Immerse yourself...

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Marwa Kaabour

4 min

I am finally living in the NOW!

Many years ago, and while I was a young aspiring executive in the demanding corporate world of advertising, I lived an anxious-filled...

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Marwa Kaabour

1 min

UN Climate Change

The bottom line is: our kids' future heavily depends on the actions we take today. As the world leaders gather in Sharm El Sheikh to...

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Get in Touch with Marwa Kaabour

For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.

CONTACT MARWA