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Marwa Kaabour's Blog
Welcome to Marwa Kaabour's blog, where you'll find valuable insights and thought-provoking articles on marketing, communications, branding, sustainability, leadership, and women in business. Explore the latest trends, strategies, and industry updates, written by an experienced author and speaker in the field.
Farewell, Skype. What Happens When Innovation Stops Evolving
The end of Skype. What Happens When Innovation Stops Evolving. In May 2025, Microsoft retired Skype – a platform that once defined what...
Marwa Kaabour
2 min read
Growth Multiplied: The CMO's New Era of Intelligence, Intuition, and Impact
We’re no longer in the age of growth. We’ve entered the era of growth multiplied. Once upon a time, growth was the finish line. It was...
Marwa Kaabour
3 min read
Rendered Realities: Why the Rise of AI-Generated Images is Both a Gift and a Gut Check for Marketers
ethical-use-of-aigenerated-imagery-in-advertising-rendered-realities-why-the-Balancing authenticity and AI in visual branding
Marwa Kaabour
3 min read
The 2025 Marketing Outlook: What’s Ahead for Us?
The 2025 Marketing Outlook: What’s Ahead for Us?
Marwa Kaabour
3 min read
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Celebrating Creativity: Highlights from the Campaign Agency Awards 2024
Marwa Kaabour
2 min read
Abu Dhabi – greening the world, one brand at a time
In Abu Dhabi, sustainability is more than just a corporate imperative – it is part of the very essence of the city. Its dedication to...
Marwa Kaabour
4 min read
Revolutionizing Consumer Targeting in the Digital Era
In today's digital landscape, the evolution of consumer targeting has reached unprecedented levels with the advent of genetic marketing. Thi
Marwa Kaabour
2 min read
Marketing is Awesome!
Marketing is like the ultimate fusion of science and creativity. It's the engine that drives businesses forward.
Marwa Kaabour
2 min read
Analysing Customer Behaviour: Qualitative Research Methods for Marketers
Here is a quick view on the best research methods out there for marketers. We can uncover these deep insights through qualitative research.
Marwa Kaabour
3 min read
World Environment Day 2024: will you join Generation Restoration?
This year, the World Environment Day theme is set to focus on three important areas: “Land Restoration, Desertification, and Drought Resilie
Marwa Kaabour
2 min read
Out of Plastic: Into a Healthier Planet
According to EarthDay.org, the global theme of 'Planet vs. Plastic' for this year’s Earth Day, aims to end plastic pollution by inspiring gl
Marwa Kaabour
3 min read
The Micro-messaging Era Looms Large
As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers....
Marwa Kaabour
2 min read
Navigating Influencer Partnerships: A Balanced Approach
In today’s digital ecosystem, where authenticity and personal connection are paramount, social media influencers has redefined brands'...
Marwa Kaabour
3 min read
The Perfect Mother's Day Gift?
❇ Here is a brilliant adaptation by Nissan Abu Dhabi of the trending cat content taking over the social platforms! ❇ What's a common...
Marwa Kaabour
1 min read
Nissan keeps energetic youth as a brand reference
Nissan has always kept the energetic youth as a reference point when they design a new car, and the Nissan Kicks is a perfect example of...
Marwa Kaabour
1 min read
Creativity that challenges the status quo also catches my eye.
Media-Avataar Leadership Talk- Q&A with Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood UAE When I sit...
Marwa Kaabour
1 min read
Empowerment in Every Byte!
I am excited to share with you all a snapshot of my journey in the world of marketing so far. My recent interview in Enterprise Channel...
Marwa Kaabour
7 min read
Green Marketing and Sustainable Practices
Green Marketing and Sustainable Practices
Marwa Kaabour
1 min read
I am not afraid of Change !
We have had a wonderful week in Abu Dhabi with The Marketing Society Last Tuesday evening our Chair Amina Taher, Etihad hosted an Under...
Marwa Kaabour
1 min read
Why its important to nominate your work ?
Entries are now open for The Marketing Society UAE Awards … and I’m excited to be part of the judging panel. The Marketing Society Awards...
Marwa Kaabour
1 min read
Get in Touch with Marwa Kaabour
For media or keynote inquiries, reach out to me, and I'll respond promptly to assist you.
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