Marwa Kaabour: International Bestselling Author & Marketing Expert

Marwa Kaabour: Marketing & Communications Leader

Marwa Kaabour, a distinguished author and speaker, is a CMO-level executive with over 25 years of exceptional expertise in establishing and leading strategic marketing communications for prominent global and regional brands in the Middle East.

ABOUT MARWA

Marwa Kaabour

International Bestselling Author & Marketing Expert

With 25+ years of experience, Marwa Kaabour is a CMO-level executive and an international bestselling author renowned for establishing and leading strategic marketing communications for global and regional brands in the Middle East. She excels in building marketing functions from scratch, developing core strategies for large businesses, leading cross-functional teams, and driving organizational transformation.

"Any marketer can be a changemaker, but a skillful one becomes a shapeshifter."

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CONTACT MARWA

Marketing and Corporate Communications Marketing Strategy Communication Strategy Branding PR Marwa Kaabour Women Leadership Automation Digital Transformation Sustainability ESG CSR

Empowering Keynote Speaker: Marwa Kaabour

Marwa Kaabour, an influential figure in marketing and communications, has graced leading international trade shows like Gitex and Automechanika with her inspiring keynotes. With a passion for education and empowerment, she seeks to uplift rising marketers and women in business. Marwa's captivating talks cover diverse topics, including women's leadership, navigating the workplace, fostering creativity, and embracing sustainability trends.

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LATEST PRESS

Peering into Tomorrow

Here are seven trends that may shape the future of marketing, pushing boundaries and challenging conventional wisdom. While some of these trends have already been explored, it’s crucial to emphasise the ethical considerations surrounding data privacy and consent. Marketers must therefore navigate these emerging fields with caution and mindfulness.

The Micro-Messaging Era Looms Large

As the digital whirlwind accelerates, capturing and maintaining audiences’ attention is becoming increasingly challenging for marketers. Amid this relentless pace, micro-messaging emerges as a crucial strategy in our quest for utmost engagement, embodying the saying that sometimes ‘less is truly more’.

From Business to Brand: Unleashing the Power of Emotions, Empathy, and Purpose

Connecting with customers has never been more important than it is now. With businesses vying for customers’ attention, the key to success lies in building brands that resonate on an emotional level. As someone who has worked on brands from scratch, I know what it takes to create the kind of wonderful experiences that people remember for a lifetime.